{"id":825,"date":"2012-08-14T16:32:10","date_gmt":"2012-08-14T09:32:10","guid":{"rendered":"http:\/\/pridio.com\/?p=825"},"modified":"2012-09-15T16:33:07","modified_gmt":"2012-09-15T09:33:07","slug":"google-bot-la-gi","status":"publish","type":"post","link":"https:\/\/pridio.com\/en\/kien-thuc\/seo-du-an\/google-bot-la-gi\/","title":{"rendered":"Google Bot l\u00e0 g\u00ec?"},"content":{"rendered":"

C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm gi\u1ed1ng nh\u01b0 ng\u1ecdn h\u1ea3i \u0111\u0103ng ch\u1ec9 \u0111\u01b0\u1eddng cho b\u1ea1n t\u00ecm th\u1ea5y con \u0111\u01b0\u1eddng th\u00f4ng tin c\u1ee7a m\u00ecnh tr\u00ean m\u1ea1ng l\u01b0\u1edbi Internet to\u00e0n c\u1ea7u. N\u00f3 c\u0169ng l\u00e0 c\u00f4ng c\u1ee5 c\u1ef1c m\u1ea1nh gi\u00fap b\u1ea1n t\u0103ng hi\u1ec7u qu\u1ea3 kinh doanh b\u1eb1ng c\u00e1ch \u0111\u01b0a website gi\u1edbi thi\u1ec7u d\u1ecbch v\u1ee5, h\u00e0ng h\u00f3a c\u1ee7a b\u1ea1n \u0111\u1ebfn \u0111\u01b0\u1ee3c v\u1edbi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm. M\u1ed7i c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u00e0 m\u1ed9t ng\u1ecdn h\u1ea3i \u0111\u0103ng kh\u00e1c nhau v\u00e0 c\u00f3 c\u00e1ch ch\u1ec9 cho b\u1ea1n t\u1edbi th\u00f4ng tin b\u1eb1ng c\u00e1c c\u00e1ch kh\u00e1c nhau, nh\u01b0ng t\u1ef1u 1 \u0111i\u1ec3m chung l\u00e0 ch\u00fang \u0111\u1ec1u c\u00f3 cho m\u00ecnh nh\u1eefng con bot ho\u1ea1t \u0111\u1ed9ng tr\u00ean Internet, tr\u00ean m\u1ecdi website v\u00e0 nhi\u1ec1u th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin. Hi\u1ec3u r\u00f5 v\u1ec1 ch\u00fang s\u1ebd gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a website t\u1ed1t h\u01a1n \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u00e1nh gi\u00e1 cao h\u01a1n. B\u00e0i vi\u1ebft n\u00e0y t\u00f4i s\u1ebd gi\u1edbi thi\u1ec7u c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a google bot v\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch t\u1ed1i \u01b0u website ph\u00f9 h\u1ee3p v\u1edbi google bot. Gi\u00fap b\u1ea1n marketing t\u1ed1t h\u01a1n website c\u1ee7a m\u00ecnh tr\u00ean m\u00f4i tr\u01b0\u1eddng internet.<\/p>\n

I. Google bot l\u00e0 g\u00ec?<\/h2>\n

– \u0110\u1ec3 tr\u1ea3 v\u1ec1 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm nhanh h\u01a1n th\u00ec ngo\u00e0i s\u1ee9c m\u1ea1nh h\u1ec7 th\u1ed1ng m\u00e1y ch\u1ee7, thu\u1eadt to\u00e1n l\u1ecdc d\u1eef li\u1ec7u th\u00ec google c\u00f2n c\u1ea7n l\u1eadp b\u1ea3n \u0111\u1ed3 n\u1ed9i dung internet. V\u00e0 ng\u01b0\u1eddi l\u1eadp b\u1ea3n \u0111\u1ed3 cho google ch\u00ednh l\u00e0 google bot. N\u00f3 s\u1ebd b\u00f2 v\u00e0o website c\u1ee7a b\u1ea1n, \u0111i theo c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c page kh\u00e1c trong website \u0111\u1ec3 l\u1eadp b\u1ea3n \u0111\u1ed3, g\u1eedi m\u1ed9t b\u1ea3n n\u1ed9i dung b\u1eb1ng html v\u1ec1 m\u00e1y ch\u1ee7 c\u1ee7a google. T\u1eeb c\u00e1c n\u1ed9i dung m\u00e0 google bot g\u1eedi v\u1ec1, google s\u1ebd c\u00f3 thu\u1eadt to\u00e1n \u0111\u00e1nh gi\u00e1 c\u00e1c n\u1ed9i dung \u0111\u00f3 \u0111\u1ec3 bi\u1ebft website c\u1ee7a b\u1ea1n m\u1ea1nh v\u1ec1 t\u1eeb kh\u00f3a n\u00e0o v\u00e0 n\u1ed9i dung g\u00ec.<\/p>\n

– Google bot s\u1ebd quay l\u1ea1i website c\u1ee7a b\u1ea1n theo chu k\u1ef3, chu k\u1ef3 n\u00e0y d\u00e0i hay ng\u1eafn t\u00f9y thu\u1ed9c v\u00e0o vi\u1ec7c b\u1ea1n t\u1ed1i \u01b0u website, t\u1ea1o l\u1eadp n\u1ed9i dung \u0111\u1ecbnh k\u00ec ho\u1eb7c website c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c chia s\u1ebb r\u1ed9ng r\u00e3i hay kh\u00f4ng. V\u00ed d\u1ee5 nh\u01b0 website\u00a0http:\/\/pridio.com<\/a>\u00a0c\u1ee7a ch\u00fang t\u00f4i, khi c\u00f3 m\u1ed9t b\u00e0i vi\u1ebft m\u1edbi, b\u00e0i vi\u1ebft \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c chia s\u1ebb l\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u1eb7c bi\u1ec7t l\u00e0 google Plus. Google bot s\u1ebd v\u00e0o website ngay sau \u0111\u00f3.<\/p>\n

\n

Vi\u1ec7c t\u1ea1o l\u1eadp n\u1ed9i dung \u0111\u1ecbnh k\u00ec c\u1ef1c k\u00ec quan tr\u1ecdng \u0111\u1ec3 k\u00e9o google bot v\u00e0o website c\u1ee7a b\u1ea1n c\u00e0ng nhi\u1ec1u. Google bot th\u01b0\u1eddng v\u00e0o website \u0111\u1ecbnh k\u1ef3 1 l\u1ea7n m\u1ed9t ng\u00e0y. Khi c\u00f3 m\u1ed9t b\u00e0i vi\u1ebft m\u1edbi google bot s\u1ebd r\u00fat ng\u1eafn th\u1eddi gian n\u00e0y l\u1ea1i. Khi kh\u00f4ng c\u00f3 b\u00e0i vi\u1ebft m\u1edbi th\u00ec th\u1eddi gian googlet bot quay l\u1ea1i website c\u00e0ng d\u00e0i ra. Khi \u0111\u00f3 website c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 b\u1ecb website c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c v\u01b0\u1ee3t m\u1eb7t v\u1ec1 n\u1ed9i dung. V\u00e0 khi \u0111\u00f3 vi\u1ec7c SEO s\u1ebd v\u00f4 c\u00f9ng kh\u00f3 kh\u0103n.<\/p>\n<\/blockquote>\n

– C\u00e1c website ho\u1eb7c page \u0111\u01b0\u1ee3c c\u00e0ng nhi\u1ec1u domain, website ho\u1eb7c page kh\u00e1c c\u00f3 link tr\u1ecf v\u1ec1 th\u00ec c\u00e0ng \u0111\u01b0\u1ee3c google bot v\u00e0o c\u00e0ng nhi\u1ec1u v\u00e0 c\u00e0ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u1ec1 n\u1ed9i dung. Hi\u1ec7n nay do s\u1ef1 thay \u0111\u1ed5i trong thu\u1eadt to\u00e1n c\u1ee7a google c\u00e1ch b\u1ed1 tr\u00ed link tr\u00ean website v\u00e0 c\u00e1c \u1ea9n link s\u1ebd khi\u1ebfn website b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p h\u01a1n, \u0111\u1ec3 x\u1eed l\u00fd v\u1ea5n \u0111\u1ec1 n\u00e0y b\u1ea1n ph\u1ea3i t\u1ed1i \u01b0u l\u1ea1i website, c\u00e1ch t\u1ed1i \u01b0u t\u00f4i s\u1ebd c\u00f3 m\u1ed9t b\u00e0i h\u01b0\u1edbng d\u1eabn trong th\u1eddi gian t\u1edbi.<\/p>\n

– Google bot c\u00e0ng \u1edf l\u00e2u trong 1 website th\u00ec website c\u00e0ng c\u00f3 l\u1ee3i trong vi\u1ec7c SEO, ch\u1ec9 s\u1ed1 th\u1ec3 hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3 g\u1ecdi l\u00e0 Page Rank (th\u1ee9 h\u1ea1ng c\u1ee7a trang) vi\u1ebft t\u1eaft l\u00e0 PR. C\u00e1c website kh\u00e1c khi \u0111\u1eb7t link \u1edf 1 website c\u00f3 PR cao th\u00ec th\u1eddi gian google bot b\u00f2 v\u00e0o c\u00e0ng nhi\u1ec1u v\u00e0 c\u00e0ng l\u00e2u.<\/p>\n

\"thi\u1ebft<\/a><\/p>\n

Pridio c\u00f3 PR 2.<\/strong><\/p>\n

\n

Ch\u01b0\u01a1ng tr\u00ecnh xem PR trong b\u00e0i vi\u1ebft l\u00e0 Plugin SEO Quake c\u1ee7a tr\u00ecnh duy\u1ec7t web Google Chrome. N\u1ebfu b\u1ea1n c\u00e0i SEO Quake m\u00e0 kh\u00f4ng xem \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng s\u1ed1 c\u1ee7a website th\u00ec l\u00e0 do b\u1ea1n \u0111\u00e3 check t\u1eeb kh\u00f3a qu\u00e1 nhi\u1ec1u b\u1eb1ng Rank Checker, click v\u00e0o Error v\u00e0 \u0111i\u1ec1n m\u00e3 captcha ho\u1eb7c Reset modem \u0111\u1ec3 kh\u1eafc ph\u1ee5c nh\u00e9.<\/p>\n<\/blockquote>\n

II. M\u1ed9t s\u1ed1 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a website cho google bot?<\/h2>\n

1. K\u1ef9 thu\u1eadt nh\u1ed1t google bot?<\/h3>\n

– Trong b\u00e0i vi\u1ebft: lu\u00f4n c\u00f3 link \u0111\u1ebfn trang ch\u1ee7, category ch\u1ee9a b\u00e0i vi\u1ebft \u0111\u00f3 sau \u0111\u00f3 m\u1edbi \u0111\u1ebfn t\u1eeb kh\u00f3a c\u1ea7n SEO.<\/p>\n

– V\u1edbi c\u00e1c category: C\u1ea5u tr\u00fac kh\u00f4ng ch\u1ed3ng ch\u00e9o, b\u00e0i vi\u1ebft c\u00f3 n\u1ed9i dung g\u00ec th\u00ec s\u1ebd thu\u1ed9c category \u0111\u00f3, \u0111\u1eb7t thu\u1ed9c t\u00ednh rel =”nofollow” cho c\u00e1c category kh\u00f4ng c\u00f3 n\u1ed9i dung h\u1ed7 tr\u1ee3 cho vi\u1ec7c SEO.<\/p>\n

– V\u1edbi giao di\u1ec7n website (footer, header ho\u1eb7c sidebar): kh\u00f4ng \u0111\u1eb7t 1 ch\u00f9m link s\u00e1t nhau \u1edf c\u00e1c khu v\u1ef1c n\u00e0y, \u00a0c\u00e1c link s\u00e1t nhau v\u00e0 hi\u1ec3n th\u1ecb li\u00ean t\u1ee5c gi\u1ed1ng nhau s\u1ebd b\u1ecb google \u0111\u00e1nh gi\u00e1 l\u00e0 spam.<\/p>\n

– Khi th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c k\u1ef9 thu\u1eadt n\u00e0y th\u00ec google bot khi b\u00f2 v\u00e0o website c\u1ee7a b\u1ea1n s\u1ebd ph\u1ea3i di chuy\u1ec3n th\u00e0nh c\u00e1c v\u00f2ng l\u1eb7p, n\u00f3 s\u1ebd l\u01b0u \u0111\u01b0\u1ee3c nhi\u1ec1u n\u1ed9i dung, update nhanh h\u01a1n s\u1ef1 thay \u0111\u1ed5i n\u1ed9i dung trong website c\u1ee7a b\u1ea1n.<\/p>\n

2. C\u00e0i \u0111\u1eb7t c\u00e1c n\u00fat m\u1ea1ng x\u00e3 h\u1ed9i.<\/h3>\n

– C\u00e1c t\u00edn hi\u1ec7u c\u1ee7a c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0: Like, +1, tweet, Digg ….v…v… l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c quan tr\u1ecdng \u0111\u1ec3 c\u00f3 th\u1ec3 l\u00f4i k\u00e9o google bot v\u00e0o website c\u1ee7a b\u1ea1n. Khi c\u00f3 b\u00e0i vi\u1ebft m\u1edbi h\u00e3y ngay l\u1eadp t\u1ee9c chia s\u1ebb l\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, ngo\u00e0i ra n\u00f3 c\u00f2n gi\u00fap website c\u1ee7a b\u1ea1n c\u00f3 m\u1ed9t ngu\u1ed3n backlinks, visitor t\u1ef1 nhi\u00ean.<\/p>\n

\n

Trong c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i th\u00ec quan tr\u1ecdng nh\u1ea5t l\u00e0 m\u1ea1ng Google Plus c\u1ee7a google, khi c\u00f3 b\u00e0i vi\u1ebft m\u1edbi vi\u1ec7c +1 v\u00e0 share \u1edf ch\u1ebf \u0111\u1ed9 public s\u1ebd k\u00e9o google bot v\u00e0o website c\u1ee7a b\u1ea1n.<\/p>\n<\/blockquote>\n

3. K\u1ef9 thu\u1eadt Ping.<\/h3>\n

– Tr\u00ean internet c\u00f3 r\u1ea5t nhi\u1ec1u d\u1ecbch v\u1ee5 danh b\u1ea1 website, khi c\u00f3 m\u1ed9t website m\u1edbi c\u00e1c d\u1ecbch v\u1ee5 n\u00e0y s\u1ebd l\u01b0u link c\u1ee7a c\u00e1c website n\u00e0y l\u1ea1i. Google c\u0169ng 1 ph\u1ea7n d\u1ef1a v\u00e0o c\u00e1 d\u1ecbch v\u1ee5 danh b\u1ea1 website n\u00e0y \u0111\u1ec3 ph\u00e1t hi\u1ec7n v\u00e0 l\u1eadp ch\u1ec9 m\u1ee5c website m\u1edbi.<\/p>\n

– Khi website c\u00f3 s\u1ef1 thay \u0111\u1ed5i vi\u1ec7c Ping l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 g\u1eedi t\u00edn hi\u1ec7u cho google v\u00e0o website v\u00e0 l\u01b0u n\u1ed9i dung m\u1edbi.<\/p>\n

\n

M\u1ed9t d\u1ecbch v\u1ee5 Ping m\u00e0 t\u00f4i hay s\u1eed d\u1ee5ng l\u00e0 Bulk Ping, b\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp t\u1ea1i \u0111\u00e2y<\/a>.<\/p>\n<\/blockquote>\n

4. S\u1eed d\u1ee5ng webmaster tools c\u1ee7a google.<\/h3>\n

– \u00a0C\u00e0i \u0111\u1eb7t webmaster tools c\u1ee7a google cho website.<\/p>\n

\"dich<\/a><\/p>\n

– V\u00e0o ph\u1ea7n t\u00ecnh tr\u1ea1ng ch\u1ecdn t\u00ecm n\u1ea1p nh\u01b0 google.<\/p>\n

\"seo\"<\/a><\/p>\n

– Sau khi t\u00ecm n\u1ea1p xong, ch\u1ecdn g\u1edfi t\u1edbi URL v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c trang \u0111\u01b0\u1ee3c li\u00ean k\u1ebft.<\/p>\n

\"Ki\u1ebfn<\/a><\/p>\n

<\/h3>\n","protected":false},"excerpt":{"rendered":"

C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm gi\u1ed1ng nh\u01b0 ng\u1ecdn h\u1ea3i \u0111\u0103ng ch\u1ec9 \u0111\u01b0\u1eddng cho b\u1ea1n t\u00ecm th\u1ea5y con \u0111\u01b0\u1eddng th\u00f4ng tin c\u1ee7a m\u00ecnh tr\u00ean m\u1ea1ng l\u01b0\u1edbi Internet to\u00e0n c\u1ea7u. N\u00f3 c\u0169ng l\u00e0 c\u00f4ng c\u1ee5 c\u1ef1c m\u1ea1nh gi\u00fap b\u1ea1n t\u0103ng hi\u1ec7u qu\u1ea3 kinh…<\/p>\n","protected":false},"author":16,"featured_media":839,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[66,76],"class_list":["post-825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-du-an","tag-dich-vu-seo","tag-dich-vu-seo-web"],"acf":[],"_links":{"self":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts\/825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/comments?post=825"}],"version-history":[{"count":0,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts\/825\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/media\/839"}],"wp:attachment":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/media?parent=825"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/tags?post=825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}