{"id":820,"date":"2012-08-14T12:56:42","date_gmt":"2012-08-14T05:56:42","guid":{"rendered":"http:\/\/pridio.com\/?p=820"},"modified":"2012-08-14T12:56:42","modified_gmt":"2012-08-14T05:56:42","slug":"lap-ke-hoach-marketing-khi-kinh-te-khung-hoang","status":"publish","type":"post","link":"https:\/\/pridio.com\/en\/tin-tuc\/tin-pridio\/lap-ke-hoach-marketing-khi-kinh-te-khung-hoang\/","title":{"rendered":"L\u1eadp k\u1ebf ho\u1ea1ch marketing khi kinh t\u1ebf kh\u1ee7ng ho\u1ea3ng"},"content":{"rendered":"

\u1ea2nh h\u01b0\u1edfng c\u1ee7a kh\u1ee7ng ho\u1ea3ng<\/h2>\n

Cho d\u00f9 c\u00f4ng ty c\u1ee7a b\u1ea1n c\u00f3 l\u1edbn ho\u1eb7c b\u00e9 th\u00ec b\u1ea1n v\u1eabn ch\u1ecbu \u1ea3nh h\u01b0\u1edfng t\u1eeb kh\u1ee7ng ho\u1ea3ng. B\u00e1n h\u00e0ng tr\u1edf l\u00ean kh\u00f3 kh\u0103n h\u01a1n, c\u00e1c nhu c\u1ea7u thi\u1ebft y\u1ebfu gi\u1ea3m xu\u1ed1ng. Trong kh\u1ee7ng ho\u1ea3ng, d\u00f2ng ti\u1ec1n tr\u1edf n\u00ean ch\u1eadm ch\u1ea1p v\u00e0 c\u00f3 v\u1ebb nh\u01b0 k\u1ebf ho\u1ea1ch kinh doanh th\u00ec kh\u00f4ng bao gi\u1edd ho\u00e0n th\u00e0nh \u0111\u00fang m\u1ee5c ti\u00eau…<\/p>\n

Nh\u01b0ng c\u0169ng c\u00f3 th\u1ec3 v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi, kh\u1ee7ng ho\u1ea3ng t\u1ea1o ra c\u01a1 h\u1ed9i cho h\u1ecd. Kinh doanh trong kh\u1ee7ng ho\u1ea3ng gi\u1ed1ng nh\u01b0 m\u1ed9t cu\u1ed9c \u01b0\u01a1m m\u1ea7m \u0111\u1ec3 khi kinh t\u1ebf ph\u1ee5c h\u1ed3i tr\u1edf l\u1ea1i, h\u1ecd c\u00f3 m\u1ed9t c\u00e1i c\u00e2y \u0111\u00e3 l\u1edbn h\u01a1n l\u00e0 ph\u1ea3i b\u1eaft \u0111\u1ea7u l\u00e0m quen v\u1edbi nh\u1eefng bi\u1ebfn \u0111\u1ed5i m\u1edbi m\u1ebb sau \u0111\u00f3.<\/p>\n

Ch\u1ecdn l\u1ef1a m\u1ed9t ho\u1eb7c v\u00e0i h\u1ea1t gi\u1ed1ng ti\u1ec1m n\u0103ng<\/h2>\n

Trong kinh doanh, ch\u1ecdn l\u1ef1a m\u1ed9t s\u1ea3n ph\u1ea9m l\u1ed7i th\u1eddi l\u00e0 \u0111i\u1ec1u t\u1ed1i k\u1ef5, bi\u1ebft \u0111\u00e2u b\u1ea1n \u0111ang reo h\u1ea1t gi\u1ed1ng \u0111\u00f3?<\/p>\n

Ki\u1ec3m tra xem n\u00f3 c\u00f3 ph\u1ea3i l\u00e0 th\u1ee9 c\u00f3 ti\u1ec1m n\u0103ng kh\u00f4ng c\u0169ng kh\u00f4ng ph\u1ea3i d\u1ec5 d\u00e0ng, \u0111\u00f4i khi ch\u00fang ta b\u1ecb l\u1ea5n \u00e1t b\u1edfi m\u1ed9t lo\u1ea1i t\u00ecnh c\u1ea3m c\u00e1 nh\u00e2n d\u00e0nh cho th\u1ee9 m\u00e0 ch\u00ednh ch\u00fang ta ngh\u0129 ra. T\u1ea5t nhi\u00ean, n\u00f3 l\u00e0 th\u1ee9 tuy\u1ec7t v\u1eddi nh\u1ea5t, c\u00e1c \u00fd t\u01b0\u1edfng kh\u00e1c ch\u1ec9 l\u00e0 v\u1edb v\u1ea9n. Nh\u01b0ng r\u1ed3i c\u00e1i th\u1ee9 v\u1edb v\u1ea9n sau \u0111\u00f3 l\u1ea1i th\u00e0nh th\u1ee9 h\u00e1i ra ti\u1ec1n c\u00f2n \u00fd t\u01b0\u1edfng v\u0129 \u0111\u1ea1i c\u1ee7a ch\u00fang ta th\u00ec l\u1ea1i ch\u1ebft y\u1ec3u kh\u00f4ng hi\u1ec3u v\u00ec sao?<\/p>\n

C\u00e1ch m\u00e0 m\u1ed9t ng\u01b0\u1eddi ph\u00e2n t\u00edch kinh doanh nhanh nh\u1ea1y s\u1eed d\u1ee5ng khi ph\u00e2n t\u00edch m\u1ed9t \u00fd t\u01b0\u1edfng – m\u1ed9t h\u1ea1t gi\u1ed1ng kinh doanh – \u0111\u00f3 l\u00e0 h\u1ecd ph\u1ea3i t\u01b0\u1edfng t\u01b0\u1ee3ng. Ngh\u0129 xem c\u00e1i c\u00e2y \u0111\u00f3 l\u1edbn l\u00ean s\u1ebd nh\u01b0 th\u1ebf n\u00e0o, ch\u0103m s\u00f3c n\u00f3 c\u00f3 t\u1ed1n k\u00e9m kh\u00f4ng v\u00e0 qu\u1ea3 n\u00f3 m\u00f9i v\u1ecb, m\u00e0u s\u1eafc s\u1ebd ra sao. V\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t m\u00e0 \u0111\u00f4i khi kh\u00f4ng nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1ec3 \u00fd: Qu\u1ea3 \u0111\u00f3 ng\u01b0\u1eddi kh\u00e1c th\u00edch kh\u00f4ng? V\u00ec ng\u01b0\u1eddi ta th\u00edch m\u1edbi mua. V\u00e0 r\u1ed3i th\u00eam m\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng h\u01a1n n\u1eefa, n\u00f3 c\u00f3 ch\u1ecbu ra nhi\u1ec1u qu\u1ea3, nhi\u1ec1u m\u00f9a v\u1ee5 hay kh\u00f4ng? Hay n\u00f3 ra qu\u1ea3 1 l\u1ea7n th\u00f4i?<\/p>\n

N\u00f3i chung, \u0111a s\u1ed1 th\u00edch th\u00fa v\u1edbi vi\u1ec7c m\u00ecnh s\u1ebd l\u00e0m th\u1eadt nhi\u1ec1u \u0111\u1ec3 thu \u0111\u01b0\u1ee3c m\u1ed9t th\u00e0nh qu\u1ea3 n\u00e0o \u0111\u00f3, nh\u01b0ng r\u1ed3i loay hoay “t\u1ef1 s\u01b0\u1edbng” v\u1edbi th\u00e0nh qu\u1ea3 m\u00e0 kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c. H\u1ecd \u0111\u00e3 l\u00e0m sai v\u00e0 c\u00e1i sai \u1edf g\u00f3c \u0111\u1ed9 marketing ch\u00ednh l\u00e0 h\u1ecd \u0111\u00e3 kh\u00f4ng ch\u1ecbu ho\u1eb7c kh\u00f4ng th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng ra n\u1ed5i t\u1ea7m nh\u00ecn c\u1ee7a s\u1ea3n ph\u1ea9m. L\u00fd do ch\u00ednh l\u00e0 thi\u1ebfu d\u1eef ki\u1ec7n ho\u1eb7c kinh nghi\u1ec7m \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Ch\u0103m s\u00f3c marketing khi kh\u1ee7ng ho\u1ea3ng<\/h2>\n

C\u0169ng gi\u1ed1ng nh\u01b0 vi\u1ec7c khai th\u00e1c n\u00f4ng nghi\u1ec7p, kh\u00f4ng bao gi\u1edd c\u00f3 chuy\u1ec7n m\u1ed9t doanh nghi\u1ec7p n\u00e0o \u0111\u00f3 quanh n\u0103m su\u1ed1t th\u00e1ng ch\u1ec9 to\u00e0n thu ti\u1ec1n, h\u01b0\u1edfng l\u00e3i. H\u00e3y xem khi kh\u1ee7ng ho\u1ea3ng l\u00e0 l\u00fac b\u1ea1n ch\u0103m s\u00f3c c\u00e1i c\u00e2y khi h\u1ebft v\u1ee5 khai th\u00e1c…<\/p>\n

Ngo\u00e0i chuy\u1ec7n c\u1eaft l\u00e1, t\u1ec9a c\u00e0nh \u0111\u1ec3 l\u00e0m g\u1ecdn nh\u1eb9 b\u1ed9 m\u00e1y, lo\u1ea1i b\u1ecf nh\u1eefng th\u1ee9 kh\u00f4ng c\u1ea7n thi\u1ebft trong doanh nghi\u1ec7p, l\u00fac n\u00e0y c\u0169ng l\u00e0 l\u00fac c\u1ea7n cung c\u1ea5p th\u00eam ch\u1ea5t li\u1ec7u \u0111\u1ec3 l\u00e0m cho “s\u1ea3n ph\u1ea9m” “ngon” h\u01a1n khi m\u00f9a v\u1ee5 tr\u1edf l\u1ea1i. Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 ch\u01b0a \u0111\u1ee7, tr\u00e1i ngon nh\u01b0ng ph\u1ea3i \u0111\u1eb9p m\u00e3, v\u00e0 ch\u00fang ta c\u1ea7n l\u00e0m cho n\u00f3 \u0111\u1eb9p ngay t\u1eeb l\u00fac \u0111\u01b0\u1ee3c sinh ra. \u0110i\u1ec1u \u0111\u00f3 ch\u1ec9 c\u00f3 \u0111\u01b0\u1ee3c khi \u0111i k\u00e8m v\u1edbi c\u00e1c lo\u1ea1i ph\u00e2n b\u00f3n dinh d\u01b0\u1ee1ng th\u00ec c\u1ea7n c\u00f3 c\u00e1c lo\u1ea1i ph\u00e2n b\u00f3n cung c\u1ea5p kali ho\u1eb7c m\u1ed9t s\u1ed1 ch\u1ea5t li\u1ec7u c\u1ed9ng v\u1edbi c\u00e1ch l\u00e0m \u0111\u1eb7c th\u00f9 m\u00e0 ch\u1ec9 “chuy\u00ean gia” m\u1edbi bi\u1ebft \u0111\u01b0\u1ee3c.<\/p>\n

Ch\u1ecdn l\u1ef1a c\u00e1ch marketing online<\/a> n\u00e0o?<\/h2>\n

N\u1ebfu \u0111\u00fang th\u1eddi \u0111i\u1ec3m c\u00f3 \u0111\u00f4ng kh\u00e1ch h\u00e0ng, nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ng\u1eafn h\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra hi\u1ec7u qu\u1ea3 ngay v\u00e0o lu\u00f4n, nh\u01b0ng trong tr\u01b0\u1eddng h\u1ee3p ch\u01b0a ph\u1ea3i “m\u00f9a v\u1ee5” c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eb1m t\u0103ng cao “n\u1ed9i l\u1ef1c” cho th\u01b0\u01a1ng hi\u1ec7u xem ra l\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t. Ch\u0103m s\u00f3c m\u1ed9t fanpage tuy v\u1ea5t v\u1ea3 nh\u01b0ng c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00f4ng c\u00f3 hi\u1ec7u qu\u1ea3, nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ea1i ch\u00fang v\u00e0 d\u1ec5 b\u00e1n.<\/p>\n

\u0110\u1ea9y SEO tr\u01b0\u1edbc khi th\u1eddi v\u1ee5 b\u1eaft \u0111\u1ea7u l\u00e0 bi\u1ec7n ph\u00e1p m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng. Th\u00f4ng th\u01b0\u1eddng, m\u1ed9t d\u1ecbch v\u1ee5 SEO<\/a> \u0111\u1ea1t ti\u00eau chu\u1ea9n c\u00f3 th\u1ec3 l\u00e0m cho k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u00ean Google kh\u00f4ng ch\u1ec9 cao h\u01a1n m\u00e0 c\u00f2n \u0111\u1eb9p h\u01a1n, \u0111\u01b0\u1ee3c trang tr\u00ed \u1ea3nh \u0111\u1ea1i di\u1ec7n v\u00e0 d\u1ea5u sao \u0111\u00e1nh gi\u00e1, \u1edf v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba h\u01a1n s\u1ebd gi\u00fap cho quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng nhanh ch\u00f3ng h\u01a1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u1ea2nh h\u01b0\u1edfng c\u1ee7a kh\u1ee7ng ho\u1ea3ng Cho d\u00f9 c\u00f4ng ty c\u1ee7a b\u1ea1n c\u00f3 l\u1edbn ho\u1eb7c b\u00e9 th\u00ec b\u1ea1n v\u1eabn ch\u1ecbu \u1ea3nh h\u01b0\u1edfng t\u1eeb kh\u1ee7ng ho\u1ea3ng. B\u00e1n h\u00e0ng tr\u1edf l\u00ean kh\u00f3 kh\u0103n h\u01a1n, c\u00e1c nhu c\u1ea7u thi\u1ebft y\u1ebfu gi\u1ea3m xu\u1ed1ng. Trong kh\u1ee7ng…<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[66,63,64],"class_list":["post-820","post","type-post","status-publish","format-standard","hentry","category-tin-pridio","tag-dich-vu-seo","tag-marketing","tag-marketing-online"],"acf":[],"_links":{"self":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts\/820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/comments?post=820"}],"version-history":[{"count":0,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts\/820\/revisions"}],"wp:attachment":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/media?parent=820"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/tags?post=820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}