{"id":801,"date":"2012-08-11T11:43:33","date_gmt":"2012-08-11T04:43:33","guid":{"rendered":"http:\/\/pridio.com\/?p=801"},"modified":"2012-08-11T11:43:33","modified_gmt":"2012-08-11T04:43:33","slug":"cong-thuc-marketing-online-cho-dich-vu","status":"publish","type":"post","link":"https:\/\/pridio.com\/en\/kien-thuc\/cong-thuc-marketing-online-cho-dich-vu\/","title":{"rendered":"C\u00f4ng th\u1ee9c marketing online cho d\u1ecbch v\u1ee5"},"content":{"rendered":"

Ch\u1ea5m 7p cho online marketing<\/a> d\u1ecbch v\u1ee5<\/h2>\n

Marketing online v\u00e0 marketing d\u1ecbch v\u1ee5 n\u00f3i chung c\u00f3 nhi\u1ec1u \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng. Trong \u0111\u00f3, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn ch\u00ednh l\u00e0 c\u1ea5c y\u1ebfu t\u1ed1 thu\u1ed9c v\u1ec1 7P.<\/p>\n

M\u1ed9t b\u1ea3ng c\u00e2u h\u1ecfi s\u1ebd l\u00e0 h\u1ee3p l\u00fd cho ng\u01b0\u1eddi n\u00e0o \u0111ang l\u00e0m d\u1ecbch v\u1ee5. B\u1ea3ng c\u00e2u h\u1ecfi \u0111\u00f3 \u0111\u01a1n gi\u1ea3n l\u00e0 tr\u1ea3 l\u1eddi 7 c\u00e2u h\u1ecfi c\u1ee7a 7P. Nh\u01b0ng do ch\u01b0a d\u00e1m kh\u1eb3ng \u0111\u1ecbnh kinh nghi\u1ec7m c\u1ee7a m\u00ecnh \u0111\u1ee7 \u0111\u1ec3 bao s\u00e2n offline n\u00ean c\u00e1c \u00fd trong n\u00e0y ph\u1ee5c v\u1ee5 marketing online l\u00e0 ch\u00ednh.<\/p>\n

\"7p_marketing-online-

7p_marketing-online- C\u00e1ch mix v\u00e0 hi\u1ec7u qu\u1ea3.<\/p><\/div>\n

B\u1ea3y c\u00e2u h\u1ecfi t\u01b0\u01a1ng \u1ee9ng 7p:<\/p>\n

S\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 l\u00e0 g\u00ec, package nh\u01b0 th\u1ebf n\u00e0o?
\nGi\u00e1 c\u1ea3 theo \u0111\u00f3 ra sao? Thu\u1ed9c lo\u1ea1i \u0111\u1eaft hay r\u1ebb? (So v\u1edbi ai?)
\nNh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0o l\u00e0 m\u1ee5c ti\u00eau l\u1edbn nh\u1ea5t?
\nL\u00e0m sao \u0111\u1ec3 kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn, mua h\u00e0ng, ho\u1eb7c \u0111\u01b0\u1ee3c k\u00edch th\u00edch mua h\u00e0ng?
\nQuy tr\u00ecnh th\u1ef1c hi\u1ec7n d\u1ecbch v\u1ee5 nh\u01b0 th\u1ebf n\u00e0o?
\nAi ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng? H\u1ecd c\u00f3 b\u1eb1ng c\u1ea5p ch\u1ee9ng ch\u1ec9 ho\u1eb7c m\u1ee9c \u0111\u1ed9 uy t\u00edn nh\u01b0 th\u1ebf n\u00e0o?
\nB\u1eb1ng ch\u1ee9ng (c\u1ea7m \u0111\u01b0\u1ee3c, s\u1edd \u0111\u01b0\u1ee3c) n\u00e0o ch\u1ee9ng t\u1ecf b\u1ea1n th\u1eadt s\u1ef1 t\u1ed1t?<\/p>\n

Tr\u1ea3 l\u1eddi h\u1ebft, sau \u0111\u00f3 xem l\u1ea1i tr\u00ean website c\u1ee7a b\u1ea1n \u0111\u00e3 SHOW ra \u0111\u01b0\u1ee3c bao nhi\u00eau nh\u1eefng th\u1ee9 n\u00e0y v\u00e0 C\u00c1CH m\u00e0 n\u00f3 \u0111\u01b0\u1ee3c vi\u1ebft ra ho\u1eb7c m\u00f4 ph\u1ecfng b\u1eb1ng media nh\u01b0 th\u1ebf n\u00e0o? L\u00fac \u0111\u00f3, b\u1ea1n s\u1ebd t\u1ef1 hi\u1ec3u r\u1eb1ng m\u00ecnh c\u1ea7n l\u00e0m g\u00ec ti\u1ebfp theo.<\/p>\n

Ho\u00e0n thi\u1ec7n t\u1eebng P v\u00e0 mix<\/h2>\n

Th\u1ef1c t\u1ebf, vi\u1ec7c ho\u00e0n thi\u1ec7n t\u1eebng P kh\u00f4ng ph\u1ea3i \u0111i\u1ec1u \u0111\u01a1n gi\u1ea3n. Th\u00f4ng th\u01b0\u1eddng, m\u1ecdi ng\u01b0\u1eddi kinh doanh hay t\u1eadp trung ho\u00e0n thi\u1ec7n S\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 quy tr\u00ecnh ph\u1ee5c v\u1ee5 tr\u01b0\u1edbc, sau \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1, nh\u01b0ng th\u1ef1c t\u1ebf, vi\u1ec7c “tr\u1ed9n” 7P nh\u01b0 th\u1ebf n\u00e0o cho h\u00e0i ho\u00e0 th\u00ec l\u00e0 c\u1ea3 m\u1ed9t ngh\u1ec7 thu\u1eadt ph\u1ee9c t\u1ea1p.<\/p>\n

C\u00f3 th\u1ec3 b\u1ea1n s\u1ebd kh\u00f4ng c\u1ea7n b\u1eaft \u0111\u1ea7u v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 t\u1eeb gi\u00e1 ho\u1eb7c th\u1eadm ch\u00ed t\u1eeb m\u1ed9t b\u1eb1ng ch\u1ee9ng (Physical Evidence). Nh\u01b0ng sau \u0111\u00f3, y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng l\u1ea1i l\u00e0 kh\u1ea3 n\u0103ng mix c\u1ee7a b\u1ea1n. Nghi\u00ean c\u1ee9u m\u1ed9t v\u00ed d\u1ee5 sau \u0111\u1ec3 hi\u1ec3u h\u01a1n v\u1ea5n \u0111\u1ec1:<\/p>\n

S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 \u0111\u00e0o t\u1ea1o. B\u1ea1n \u0111\u00e3 c\u00f3 kho\u00e1 h\u1ecdc l\u1edbp h\u1ecdc r\u1ed3i, d\u1ef1 \u0111\u1ecbnh b\u00e1n kho\u00e1 h\u1ecdc cho ng\u01b0\u1eddi \u00edt ti\u1ec1n. V\u1eady l\u00e0 \u0111\u1ee7 \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c P ti\u1ebfp theo r\u1ed3i: Kh\u00e1ch h\u00e0ng c\u00f3 s\u1ed1 l\u01b0\u1ee3ng l\u1edbn, t\u1eadp trung \u1edf nhi\u1ec1u n\u01a1i. C\u00e1ch m\u00e0 b\u1ea1n promotion l\u00e0 qua c\u00e1c k\u00eanh gi\u00e1 r\u1ebb, \u0111\u1ea1i ch\u00e0, k\u00edch th\u00edch mua h\u00e0ng b\u1eb1ng gi\u00e1 th\u1ea5p. Ph\u1ee5c v\u1ee5 \u0111\u01a1n gi\u1ea3n, cho s\u1ed1 l\u01b0\u1ee3ng l\u1edbn, ch\u1ec9 c\u1ea7n ng\u01b0\u1eddi \u0111\u00e0o t\u1ea1o c\u00f3 kinh nghi\u1ec7m, th\u00e2n thi\u1ec7n l\u00e0 \u0111\u01b0\u1ee3c. C\u00f2n b\u1eb1ng ch\u1ee9ng th\u00ec ch\u1ec9 c\u1ea7n \u0111\u1ea1t t\u1ed1i thi\u1ec3u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p.<\/p>\n

Nh\u01b0ng c\u0169ng \u0111\u00e0o t\u1ea1o, t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng nhi\u1ec1u ti\u1ec1n. S\u1ed1 l\u01b0\u1ee3ng \u00edt, k\u00eanh qu\u1ea3ng c\u00e1o gi\u00e1 cao, \u0111\u1eaft ti\u1ec1n, t\u1eadp trung ch\u1ec9 m\u1ed9t s\u1ed1 n\u01a1i, promotion v\u00e0 k\u00edch th\u00edch mua h\u00e0ng t\u1eadp trung v\u00e0o vi\u1ec7c n\u00e2ng cao gi\u00e1 tr\u1ecb b\u1ea3n th\u00e2n c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng (s\u0129 di\u1ec7n c\u1ee7a kh\u00e1ch h\u00e0ng). Ng\u01b0\u1eddi d\u1ea1y ph\u1ea3i uy t\u00edn, c\u00f3 \u0111\u1ecba v\u1ecb cao h\u01a1n kh\u00e1ch h\u00e0ng, ch\u01b0\u01a1ng tr\u00ecnh kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p m\u00e0 c\u00f2n l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 b\u1ea3n quy\u1ec1n, uy t\u00edn ho\u1eb7c nh\u01b0\u1ee3ng quy\u1ec1n t\u1eeb ch\u01b0\u01a1ng tr\u00ecnh uy t\u00edn. Quy tr\u00ecnh ph\u1ee5c v\u1ee5 ph\u1ea3i ho\u00e0n h\u1ea3o v\u00e0 xu\u1ea5t s\u1eafc.<\/p>\n

Th\u00f4ng th\u01b0\u1eddng, b\u1eaft \u0111\u1ea7u t\u1eeb s\u1ea3n ph\u1ea9m s\u1ebd d\u1ec5 d\u00e0ng cho nh\u1eefng ng\u01b0\u1eddi m\u1edbi, nh\u01b0ng khi \u0111\u00e3 quen v\u1edbi vi\u1ec7c marketing r\u1ed3i, b\u1eaft \u0111\u1ea7u t\u1eeb b\u1ea5t c\u1ee9 P n\u00e0o b\u1ea1n mu\u1ed1n \u0111\u1ec1u \u0111\u01b0\u1ee3c.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ch\u1ea5m 7p cho online marketing d\u1ecbch v\u1ee5 Marketing online v\u00e0 marketing d\u1ecbch v\u1ee5 n\u00f3i chung c\u00f3 nhi\u1ec1u \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng. Trong \u0111\u00f3, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn ch\u00ednh l\u00e0 c\u1ea5c y\u1ebfu t\u1ed1 thu\u1ed9c v\u1ec1 7P. M\u1ed9t b\u1ea3ng c\u00e2u h\u1ecfi s\u1ebd l\u00e0…<\/p>\n","protected":false},"author":16,"featured_media":802,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc"],"acf":[],"_links":{"self":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts\/801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/comments?post=801"}],"version-history":[{"count":0,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts\/801\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/media\/802"}],"wp:attachment":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/media?parent=801"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/tags?post=801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}