{"id":780,"date":"2012-08-10T18:14:56","date_gmt":"2012-08-10T11:14:56","guid":{"rendered":"http:\/\/pridio.com\/?p=780"},"modified":"2012-08-10T18:14:56","modified_gmt":"2012-08-10T11:14:56","slug":"marketing-online-qua-kenh-nao","status":"publish","type":"post","link":"https:\/\/pridio.com\/en\/kien-thuc\/online-advertising\/marketing-online-qua-kenh-nao\/","title":{"rendered":"Marketing online qua k\u00eanh n\u00e0o?"},"content":{"rendered":"

C\u00e2y internet marketing<\/a><\/h2>\n

Khi \u0111\u1ecdc v\u1ec1 c\u00e2y internet marketing, n\u1ebfu b\u1ea1n hi\u1ec3u n\u00f3, b\u1ea1n c\u1ea3m t\u01b0\u1edfng nh\u01b0 m\u00ecnh \u0111\u00e3 t\u00ecm ra ch\u00e2n l\u00fd c\u1ee7a marketing tr\u00ean internet? C\u00f3 v\u1ebb v\u1eady, nh\u01b0ng n\u00f3 ch\u1ec9 l\u00e0 ph\u1ea7n n\u1ed5i c\u1ee7a t\u1ea3ng b\u0103ng m\u00e0 th\u00f4i.<\/p>\n

\"C\u00e2y

C\u00e2y internet marketing – T\u1ed5ng h\u1ee3p ki\u1ebfn th\u1ee9c v\u1ec1 marketing online<\/p><\/div>\n

Trong 4 n\u0103m c\u1ed1 g\u1eafng l\u0103n l\u1ed9n v\u1edbi ngh\u1ec1 l\u00e0m marketing online, ch\u00fang t\u00f4i m\u1edbi ch\u1ec9 b\u1eaft \u0111\u1ea7u hi\u1ec3u v\u1ea5n \u0111\u1ec1 l\u00e0 g\u00ec v\u00e0 l\u00e0m \u0111\u01b0\u1ee3c t\u1ed1t nh\u1ea5t m\u1ed9t s\u1ed1 vi\u1ec7c, trong \u0111\u00f3 c\u00f3 SEO web<\/a>, thi\u1ebft k\u1ebf web<\/a> v\u00e0 m\u1ed9t s\u1ed1 d\u1ecbch v\u1ee5 kh\u00e1c… C\u00e1c nh\u00e1nh c\u00f2n l\u1ea1i c\u1ee7a c\u00e1i c\u00e2y, xem ra kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n nh\u01b0 (m\u1ecdi ng\u01b0\u1eddi) v\u1eabn ngh\u0129.<\/p>\n

Ch\u1ecdn k\u00eanh sai s\u1ebd ra sao?<\/h2>\n

Y\u1ebfu t\u1ed1 \u0111\u1ec3 b\u1ea1n ch\u1ecdn k\u00eanh l\u00e0 audience (t\u1ea1m d\u1ecbch: kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng), h\u1ecd \u1edf \u0111\u00e2u, l\u00e0m g\u00ec, v\u1edbi ai…<\/p>\n

M\u1ed9t chuy\u00ean gia SEO<\/a> bi\u1ebft c\u00e1ch n\u00e0o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1<\/strong> m\u1ed9t doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hay kh\u00f4ng, v\u00e0 h\u1ecd s\u1ebd t\u1ed1i \u01b0u website doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed cao tr\u00ean Google nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng truy c\u1eadp. \u0110\u00f3 l\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a chuy\u00ean gia, nghe \u0111\u01a1n gi\u1ea3n nh\u01b0ng v\u1edbi ng\u01b0\u1eddi kh\u00f4ng ph\u1ea3i chuy\u00ean gia, n\u00f3 qu\u00e1 ph\u1ee9c t\u1ea1p ngay t\u1eeb kh\u00e2u 1: \u0111\u00e1nh gi\u00e1<\/strong>, thay v\u00ec nh\u1edd c\u1eady chuy\u00ean gia, h\u1ecd l\u00e0m theo c\u1ea3m t\u00ednh v\u00e0 c\u1ea3m gi\u00e1c.<\/p>\n

Ch\u1ecdn k\u00eanh ch\u00ednh x\u00e1c<\/b> l\u00e0 c\u1ea3 m\u1ed9t ngh\u1ec7 thu\u1eadt. N\u00f3 gi\u00fap cho b\u1ea1n ti\u1ebft ki\u1ec7m chi ph\u00ed, ti\u1ebft ki\u1ec7m th\u1eddi gian, t\u00e0i nguy\u00ean v\u00e0 c\u00f4ng s\u1ee9c, nh\u01b0ng l\u1ea1i l\u00e0m hi\u1ec7u qu\u1ea3 t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3.<\/p>\n

2 v\u00ed d\u1ee5 sau s\u1ebd cho th\u1ea5y t\u1ea1i sao l\u1ea1i c\u1ea7n ch\u1ecdn k\u00eanh ch\u00ednh x\u00e1c:<\/p>\n

V\u00ed d\u1ee5 th\u1ee9 1<\/strong>:<\/p>\n

M\u1ed9t website d\u1ea1y \u0111\u00e0n guitar t\u1eadp h\u1ee3p nhi\u1ec1u gi\u1ea3ng vi\u00ean uy t\u00edn v\u00e0 m\u1edf l\u1edbp h\u1ecdc cho h\u1ecdc sinh \u0111\u0103ng k\u00fd. H\u1ecd n\u00ean thu h\u00fat nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u v\u00e0o \u0111\u00e2y \u0111\u1ec3 h\u1ecdc ho\u1eb7c thu h\u00fat nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng gi\u1edbi thi\u1ec7u v\u00e0o \u0111\u00f3 h\u1ecdc… nh\u01b0ng v\u00ec th\u1ef1c hi\u1ec7n marketing sai k\u00eanh, h\u1ecd ph\u1ea3i l\u00e0m th\u00eam 4 vi\u1ec7c n\u1eefa kh\u00f4ng c\u1ea7n thi\u1ebft:<\/p>\n

1. Ph\u1ea3i nu\u00f4i nhi\u1ec1u k\u00eanh n\u00ean m\u1ec7t m\u1ecfi v\u00e0 n\u1ed9i dung sai l\u1ec7ch m\u1ee5c ti\u00eau.
\n2. Do c\u00f3 \u0111\u00f4ng truy c\u1eadp, website b\u1ecb qu\u00e1 t\u1ea3i v\u00e0 ph\u1ea3i n\u00e2ng c\u1ea5p.
\n3. Do c\u00f3 qu\u00e1 nhi\u1ec1u n\u1ed9i dung n\u00ean d\u1eabn t\u1edbi m\u1ee5c ti\u00eau ch\u00ednh kh\u00f4ng ho\u00e0n th\u00e0nh.
\n4. Do c\u00f3 nhi\u1ec1u truy c\u1eadp n\u00ean h\u1ecd m\u1edf ra nhi\u1ec1u d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng \u0111a d\u1ea1ng…<\/p>\n

K\u1ebft qu\u1ea3 l\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd tr\u1edf n\u00ean ng\u00e0y c\u00e0ng m\u1edd nh\u1ea1t trong m\u1eaft kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

V\u00ed d\u1ee5 th\u1ee9 2<\/strong>:<\/p>\n

M\u1ed9t ph\u1ea7n m\u1ec1m h\u1ecdc ngo\u1ea1i ng\u1eef c\u00f3 c\u00f4ng ngh\u1ec7 c\u1ef1c t\u1ed1t v\u00e0 r\u1ea5t ti\u1ec7n d\u1ee5ng, h\u1ecd l\u00e0m m\u1ed9t video gi\u1edbi thi\u1ec7u v\u00e0 s\u1eed d\u1ee5ng r\u1ea5t nhi\u1ec1u k\u00eanh b\u00ean ngo\u00e0i \u0111\u1ec3 l\u00f4i k\u00e9o ng\u01b0\u1eddi truy c\u1eadp v\u00e0o xem video \u0111\u00f3. Th\u00f4ng \u0111i\u1ec7p tr\u00ean video \u0111\u00f3 n\u00f3i r\u1eb1ng: \u0111\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m hi\u1ec7n \u0111\u1ea1i, v\u1edbi th\u01b0 vi\u1ec7n b\u00e0i h\u1ecdc l\u00ean \u0111\u1ebfn h\u00e0ng ng\u00e0n l\u1ef1a ch\u1ecdn kh\u00e1c nhau cho h\u1ecdc vi\u00ean…<\/p>\n

Kh\u00f4ng ai hi\u1ec3u ph\u1ea7n m\u1ec1m \u0111\u00f3 hi\u1ec7n \u0111\u1ea1i ra sao… M\u1eb7c d\u00f9 r\u1ea5t th\u00edch c\u00e1i th\u01b0 vi\u1ec7n b\u00e0i h\u1ecdc to l\u1edbn kia.<\/p>\n

Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, k\u00eanh qu\u1ea3ng b\u00e1 b\u00ean ngo\u00e0i ch\u01b0a n\u00f3i t\u1edbi, nh\u01b0ng k\u00eanh “ch\u1ee7 nh\u00e0” l\u1ea1i ho\u00e0n to\u00e0n kh\u00f3 hi\u1ec3u. K\u1ebft qu\u1ea3 l\u00e0, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 m\u00e0y m\u00f2 \u0111\u1ec3 t\u00ecm hi\u1ec3u r\u1ed3i, h\u1ecd kh\u00f4ng c\u1ea7n xem c\u00e1i video \u0111\u00f3 n\u1eefa, c\u00f2n nh\u1eefng ng\u01b0\u1eddi m\u1edbi th\u00ec l\u1ea1i kh\u00f4ng hi\u1ec3u g\u00ec n\u1ebfu kh\u00f4ng t\u1ef1 m\u00e0y m\u00f2. T\u1ea5t nhi\u00ean, n\u00f3 kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u01b0 mong mu\u1ed1n…<\/p>\n

Ch\u1ecdn k\u00eanh nh\u01b0 th\u1ebf n\u00e0o<\/h2>\n

\u0110\u1ec3 ch\u1ecdn \u0111\u01b0\u1ee3c k\u00eanh ph\u00f9 h\u1ee3p, \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 ph\u1ea3i d\u1ef1a v\u00e0o audience. Tr\u00ean c\u00e2y internet marketing, b\u1ea1n ch\u1eafc h\u1eb3n nh\u00ecn th\u1ea5y ph\u1ea7n r\u1ec5 c\u00e2y c\u00f3 Research, m\u1ed7i nh\u00e1nh ph\u00eda tr\u00ean l\u1ea1i c\u1ea7n research theo c\u00e1ch kh\u00e1c nhau v\u00e0 research ra k\u1ebft qu\u1ea3 kh\u00e1c nhau. Tuy nhi\u00ean, \u0111i\u1ec1u ch\u00fang ta c\u1ea7n t\u00ecm l\u00e0 m\u1ed9t c\u00f4ng th\u1ee9c nh\u01b0 sau:<\/p>\n

\u0110\u00f3 l\u00e0 k\u00eanh g\u00ec? >>> C\u00f3 bao nhi\u00eau Audience? >>> Kh\u1ea3 n\u0103ng thu h\u00fat click v\u00e0o website? >>> T\u1ef7 l\u1ec7 mua h\u00e0ng \u01b0\u1edbc \u0111o\u00e1n l\u00e0? >>> T\u1ef7 l\u1ec7 quay l\u1ea1i mua ti\u1ebfp?<\/p>\n

Nh\u1edb r\u1eb1ng, Audience kh\u00e1c ho\u00e0n to\u00e0n so v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp trang \u0111\u00f3 nh\u00e9. V\u00ed d\u1ee5: facebook c\u00f3 3,5 tri\u1ec7u ng\u01b0\u1eddi truy c\u1eadp, nh\u01b0ng kh\u00f4ng c\u00f3 ngh\u0129a r\u1eb1ng b\u1ea1n c\u00f3 3,5 tri\u1ec7u audience!<\/p>\n

Tr\u1ea3 l\u1eddi h\u1ebft, ho\u1eb7c t\u00ecm c\u00e1ch tr\u1ea3 l\u1eddi h\u1ebft c\u00e1c c\u00e2u h\u1ecfi tr\u00ean kh\u00f4ng \u0111\u01a1n gi\u1ea3n, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n nh\u1edd chuy\u00ean gia ho\u1eb7c \u0111\u1ecdc c\u00e1c b\u00e0i kh\u00e1c tr\u00ean website n\u00e0y \u0111\u1ec3 bi\u1ebft c\u00e1ch l\u00e0m.<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e2y internet marketing Khi \u0111\u1ecdc v\u1ec1 c\u00e2y internet marketing, n\u1ebfu b\u1ea1n hi\u1ec3u n\u00f3, b\u1ea1n c\u1ea3m t\u01b0\u1edfng nh\u01b0 m\u00ecnh \u0111\u00e3 t\u00ecm ra ch\u00e2n l\u00fd c\u1ee7a marketing tr\u00ean internet? C\u00f3 v\u1ebb v\u1eady, nh\u01b0ng n\u00f3 ch\u1ec9 l\u00e0 ph\u1ea7n n\u1ed5i c\u1ee7a t\u1ea3ng b\u0103ng m\u00e0…<\/p>\n","protected":false},"author":16,"featured_media":789,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[70,66,71,72,58,69],"class_list":["post-780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-advertising","tag-chuyen-gia-seo","tag-dich-vu-seo","tag-internet-marekting","tag-marketing-internet","tag-seo-web","tag-thiet-ke-web"],"acf":[],"_links":{"self":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts\/780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/comments?post=780"}],"version-history":[{"count":0,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts\/780\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/media\/789"}],"wp:attachment":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/media?parent=780"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/tags?post=780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}