{"id":2604,"date":"2013-02-10T01:48:41","date_gmt":"2013-02-09T18:48:41","guid":{"rendered":"http:\/\/pridio.com\/?p=2604"},"modified":"2013-02-10T02:54:18","modified_gmt":"2013-02-09T19:54:18","slug":"roi-cua-seo","status":"publish","type":"post","link":"https:\/\/pridio.com\/en\/kien-thuc\/seo-du-an\/roi-cua-seo\/","title":{"rendered":"ROI c\u1ee7a SEM – Search Engine Marketing"},"content":{"rendered":"

SEM – Search Engine Marketing<\/strong> bao g\u1ed3m 2 ho\u1ea1t \u0111\u1ed9ng ch\u00ednh l\u00e0 SEO v\u00e0 PPC. SEO l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u01b0a website l\u00ean top Google, PPC – Google Adwords l\u00e0 tr\u1ea3 ti\u1ec1n cho Google \u0111\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7n khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a nh\u1ea5t \u0111\u1ecbnh. N\u1ebfu x\u00e9t tr\u00ean quan \u0111i\u1ec3m c\u1ee7a ng\u01b0\u1eddi kinh doanh, SEM l\u00e0 ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 tr\u00ean k\u00eanh Google, m\u00e0 \u0111\u00e3 l\u00e0 \u0111\u1ea7u t\u01b0 th\u00ec ph\u1ea3i x\u00e9t \u0111\u1ebfn ROI – t\u1ec9 l\u1ec7 ho\u00e0n v\u1ed1n \u0111\u1ea7u t\u01b0<\/strong>.<\/p>\n

SEM thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o<\/h2>\n

Kh\u00e1ch h\u00e0ng c\u00f3 2 lo\u1ea1i: kh\u00e1ch h\u00e0ng ch\u1ee7 \u0111\u1ed9ng<\/em> v\u00e0 kh\u00e1ch h\u00e0ng b\u1ecb \u0111\u1ed9ng<\/em>. Kh\u00e1ch h\u00e0ng ch\u1ee7 \u0111\u1ed9ng<\/strong> l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111ang c\u00f3 nhu c\u1ea7u mua h\u00e0ng, kh\u00e1ch h\u00e0ng b\u1ecb \u0111\u1ed9ng<\/strong> l\u00e0 kh\u00e1ch h\u00e0ng ch\u01b0a c\u00f3 nhu c\u1ea7u (hay n\u00f3i ch\u00ednh x\u00e1c h\u01a1n l\u00e0 c\u00f3 nhu c\u1ea7u ti\u1ec1m \u1ea9n) nh\u01b0ng c\u0169ng c\u00f3 th\u1ec3 mua n\u1ebfu s\u1ea3n ph\u1ea9m \u0111\u00f3 h\u1ea5p d\u1eabn. T\u1ea5t nhi\u00ean, kh\u00e1ch h\u00e0ng ch\u1ee7 \u0111\u1ed9ng s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng cao h\u01a1n<\/strong> so v\u1edbi kh\u00e1ch h\u00e0ng b\u1ecb \u0111\u1ed9ng trong khi h\u1ea7u h\u1ebft c\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o hi\u1ec7n nay \u0111\u1ec1u qu\u1ea3ng c\u00e1o t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng b\u1ecb \u0111\u1ed9ng, h\u1ecd c\u00f3 th\u1ec3 ch\u1ecdn k\u00eanh qu\u1ea3ng b\u00e1 t\u01b0\u01a1ng \u0111\u1ed1i ch\u00ednh x\u00e1c nh\u01b0ng v\u1eabn kh\u00f4ng th\u1ec3 qu\u1ea3ng c\u00e1o t\u1edbi kh\u00e1ch h\u00e0ng ch\u1ee7 \u0111\u1ed9ng ho\u00e0n to\u00e0n. V\u00ed d\u1ee5, t\u00f4i b\u00e1n m\u1ed9t lo\u1ea1i thu\u1ed1c g\u00ec \u0111\u00f3 v\u00e0 qu\u1ea3ng c\u00e1o \u1edf m\u1ee5c s\u1ee9c kh\u1ecfe c\u1ee7a c\u00e1c b\u00e1o \u0111i\u1ec7n t\u1eed, trong nh\u1eefng ng\u01b0\u1eddi \u0111\u1ecdc tin s\u1ebd c\u00f3 nh\u1eefng ng\u01b0\u1eddi b\u1ecb b\u1ec7nh m\u00e0 lo\u1ea1i thu\u1ed1c c\u1ee7a t\u00f4i ch\u1eefa \u0111\u01b0\u1ee3c, c\u00f3 ng\u01b0\u1eddi l\u1ea1i b\u1ecb b\u1ec7nh kh\u00e1c n\u00ean s\u1ed1 ti\u1ec1n t\u00f4i b\u1ecf ra s\u1ebd m\u1ea5t m\u1ed9t s\u1ed1 ph\u1ea7n tr\u0103m hao ph\u00ed nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

V\u1edbi xu h\u01b0\u1edbng “c\u00e1i g\u00ec kh\u00f4ng bi\u1ebft th\u00ec tra Google” hi\u1ec7n nay, ng\u01b0\u1eddi d\u00f9ng ch\u1ee7 \u0111\u1ed9ng s\u1ebd t\u00ecm tr\u00ean Google s\u1ea3n ph\u1ea9m h\u1ecd mu\u1ed1n mua. Ch\u00ednh v\u00ec th\u1ebf, SEM l\u00e0 k\u00eanh thu h\u00fat d\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ch\u1ee7 \u0111\u1ed9ng<\/strong>.<\/p>\n

ROI c\u1ee7a qu\u1ea3ng c\u00e1o Google Adwords<\/h2>\n

\"l\u1ee3i<\/p>\n

\u0110\u1ea7u ti\u00ean, b\u1ea1n h\u00e3y t\u00ednh chi ph\u00ed tr\u00ean \u0111\u1ea7u s\u1ea3n ph\u1ea9m: c\u1ed9ng t\u1ea5t c\u1ea3 chi ph\u00ed (v\u1ed1n, thu\u00ea c\u1eeda h\u00e0ng, nh\u00e2n vi\u00ean, \u0111i\u1ec7n n\u01b0\u1edbc c\u00e1c ki\u1ec3u) v\u00e0 chia theo \u0111\u1ea7u s\u1ea3n ph\u1ea9m. V\u00ed d\u1ee5 b\u1ea1n \u0111ang b\u00e1n m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i tr\u1ecb gi\u00e1 19 tri\u1ec7u \u0111\u1ed3ng, chi ph\u00ed cho chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i l\u00e0 15 tri\u1ec7u \u0111\u1ed3ng, nh\u01b0 v\u1eady l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n l\u00e0 4 tri\u1ec7u \u0111\u1ed3ng cho m\u1ed7i chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i<\/em>.<\/p>\n

Tuy nhi\u00ean, v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh n\u00e0y c\u00e0ng cao ng\u00e0y nay, b\u1ea1n ph\u1ea3i hi sinh m\u1ed9t ph\u1ea7n l\u1ee3i nhu\u1eadn \u0111\u1ec3 qu\u1ea3ng c\u00e1o th\u00ec m\u1edbi c\u00f3 th\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng.<\/p>\n

\"ctr<\/p>\n

CTR – Click Through Rate<\/strong> \u1edf \u0111\u00e2y l\u00e0 t\u1ec9 l\u1ec7 mua h\u00e0ng tr\u00ean s\u1ed1 l\u01b0\u1ee3ng click. Mu\u1ed1n t\u0103ng CTR c\u1ea7n r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 website \u0111\u1eb9p, c\u00e1c y\u1ebfu t\u1ed1 l\u00e0m kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 mua h\u00e0ng. \u00a0Gi\u1ea3 s\u1eed 100 click v\u00e0o website th\u00ec c\u00f3 5 ng\u01b0\u1eddi mua \u0111i\u1ec7n tho\u1ea1i c\u1ee7a b\u1ea1n, nh\u01b0 v\u1eady CTR l\u00e0 5%.<\/p>\n

\"gi\u00e1<\/p>\n

Nh\u01b0 v\u1eady, gi\u00e1 ti\u1ec1n cho m\u1ed7i click t\u1ed1i \u0111a s\u1ebd l\u00e0 l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a nh\u00e2n v\u1edbi CTR. V\u1edbi v\u00ed d\u1ee5 hi\u1ec7n t\u1ea1i, gi\u00e1 ti\u1ec1n cho m\u1ed7i click t\u1ed1i \u0111a l\u00e0: 4.000.000\u0111 x 5% = 200.000 \u0111. Nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf, b\u1ea1n ch\u1ec9 ph\u1ea3i tr\u1ea3 kho\u1ea3ng 1.000\u0111 – 10.000\u0111<\/strong> cho m\u1ed7i click tr\u00ean Google v\u1edbi d\u1ecbch v\u1ee5 Google Adwords, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng chi ph\u00ed 20.000\u0111 – 200.000\u0111<\/strong> cho m\u1ed7i kh\u00e1ch h\u00e0ng tr\u1ecb gi\u00e1 4.000.000\u0111<\/strong>.<\/p>\n

ROI c\u1ee7a SEO – Search Engine Optimization<\/h2>\n

ROI c\u1ee7a SEO c\u0169ng gi\u1ed1ng nh\u01b0 Google Adwords v\u1eady, b\u1ea1n ph\u1ea3i d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c s\u1ed1 click khi website \u0111\u00e3 l\u00ean top, s\u1ed1 ti\u1ec1n chi ra cho \u0111\u1ebfn khi thu \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 l\u00e0 bao nhi\u00eau, sau \u0111\u00f3 s\u1ed1 ti\u1ec1n duy tr\u00ec l\u00e0 bao nhi\u00eau, chia ra trong m\u1ed9t chu k\u1ef3 th\u1eddi gian th\u00ec gi\u00e1 cho m\u1ed7i click c\u1ee7a SEO l\u00e0 bao nhi\u00eau.<\/p>\n

V\u00ed d\u1ee5: trong 4 th\u00e1ng b\u1ea1n SEO g\u00f3i Basic c\u1ee7a Pridio, t\u1ed5ng gi\u00e1 tr\u1ecb l\u00e0 20.000.000\u0111, t\u1ed5ng l\u01b0\u1ee3t t\u00ecm ki\u1ebfm c\u1ee7a 12 t\u1eeb kh\u00f3a l\u00e0 50000\/ th\u00e1ng, s\u1ed1 click v\u00e0o website khi\u00eam t\u1ed1n kho\u1ea3ng 10000\/th\u00e1ng, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 333 click\/ ng\u00e0y. Nh\u01b0 v\u1eady, sau 4 th\u00e1ng \u0111\u1ea9y b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a SEO trong 1 th\u00e1ng, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 2000\u0111\/ click. Trong giai \u0111o\u1ea1n duy tr\u00ec SEO, b\u1ea1n ch\u1ec9 ph\u1ea3i \u0111\u1ea7u t\u01b0 \u0111\u1ea7u t\u01b0 3.000.000\u0111 m\u1ed7i th\u00e1ng, thu \u0111\u01b0\u1ee3c 10000 click, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 300\u0111\/ click.<\/p>\n

\u0110\u1ebfn \u0111\u00e2y, ch\u1eafc b\u1ea1n c\u0169ng \u0111\u00e3 h\u00ecnh dung \u0111\u01b0\u1ee3c ph\u1ea7n n\u00e0o hi\u1ec7u qu\u1ea3 c\u1ee7a SEM, SEO d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 c\u1ee7a m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd d\u1eebng \u1edf m\u1ee9c t\u1ed5ng qu\u00e1t v\u00e0 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng sang m\u1ed9t s\u1ed1 ch\u1ee7 \u0111\u1ec1 s\u00e2u h\u01a1n: ROI c\u1ee7a qu\u1ea3ng c\u00e1o Google Adwords, ROI c\u1ee7a SEO, l\u00e0m th\u1ebf n\u00e0o t\u0103ng ROI khi \u0111\u00e3 l\u00f4i \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng v\u00e0o website,…<\/p>\n

Ch\u00fac c\u00e1c b\u1ea1n m\u1ed9t n\u0103m Qu\u00fd T\u1ef5 v\u1ea1n s\u1ef1 nh\u01b0 \u00fd, an khang th\u1ecbnh v\u01b0\u1ee3ng, l\u00e0m \u0103n ph\u00e1t t\u00e0i ph\u00e1t l\u1ed9c.<\/p>\n","protected":false},"excerpt":{"rendered":"

SEM – Search Engine Marketing bao g\u1ed3m 2 ho\u1ea1t \u0111\u1ed9ng ch\u00ednh l\u00e0 SEO v\u00e0 PPC. SEO l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u01b0a website l\u00ean top Google, PPC – Google Adwords l\u00e0 tr\u1ea3 ti\u1ec1n cho Google \u0111\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7n khi ng\u01b0\u1eddi d\u00f9ng…<\/p>\n","protected":false},"author":16,"featured_media":2606,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-2604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-du-an"],"acf":[],"_links":{"self":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts\/2604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/comments?post=2604"}],"version-history":[{"count":0,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts\/2604\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/media\/2606"}],"wp:attachment":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/media?parent=2604"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/tags?post=2604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}