{"id":2509,"date":"2013-01-16T14:00:44","date_gmt":"2013-01-16T07:00:44","guid":{"rendered":"http:\/\/pridio.com\/?p=2509"},"modified":"2013-02-07T23:26:12","modified_gmt":"2013-02-07T16:26:12","slug":"truy-cap-thong-qua-thuat-ngu-va-cum-tu-tim-kiem","status":"publish","type":"post","link":"https:\/\/pridio.com\/en\/kien-thuc\/seo-du-an\/truy-cap-thong-qua-thuat-ngu-va-cum-tu-tim-kiem\/","title":{"rendered":"Truy c\u1eadp th\u00f4ng qua thu\u1eadt ng\u1eef v\u00e0 c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm"},"content":{"rendered":"

1. Truy c\u1eadp th\u00f4ng qua thu\u1eadt ng\u1eef v\u00e0 c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm c\u1ee5 th\u1ec3.<\/b><\/p>\n

C\u00e1c t\u1eeb v\u00e0 thu\u1eadt ng\u1eef t\u1ea1o ra l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong b\u1ea3n ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n. B\u1ea1n n\u00ean theo d\u00f5i c\u00e1c th\u00f4ng tin n\u00e0y m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng m\u1edbi trong nhu c\u1ea7u t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a, \u0111\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ea1n v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c t\u1eeb kh\u00f3a c\u00f3 l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u1edbn m\u00e0 b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng \u201cph\u1ee5c v\u1ee5\u201d (v\u00ed d\u1ee5, b\u1ea1n x\u1ebfp h\u1ea1ng t\u1ed1t v\u00e0 \u0111\u01b0\u1ee3c truy c\u1eadp, nh\u01b0ng kh\u00f4ng c\u00f3 n\u1ed9i dung gi\u00fap ng\u01b0\u1eddi t\u00ecm ki\u1ebfm \u0111\u1ea1t m\u1ee5c \u0111\u00edch).<\/p>\n

\"thi\u1ebft<\/a><\/p>\n

Vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan ngo\u00e0i nh\u1eefng c\u1ee5m, thu\u1eadt ng\u1eef \u201ctop\u201d \u2013 quan tr\u1ecdng v\u00e0 nhi\u1ec1u gi\u00e1 tr\u1ecb v\u1edbi c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3. N\u1ebfu \u0111\u01b0\u1eddng th\u1ec3 hi\u1ec7n xu h\u01b0\u1edbng \u0111i sai, b\u1ea1n s\u1ebd bi\u1ebft c\u1ea7n th\u1ef1c hi\u1ec7n g\u00ec\u00a0 \u0111\u1ec3 h\u01b0\u1edbng n\u00f3 \u0111\u00fang. L\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111\u00e3 li\u00ean t\u1ee5c t\u0103ng trong v\u00f2ng 15 n\u0103m qua, v\u00ec v\u1eady m\u1ed9t s\u1ef1 s\u1ee5t gi\u1ea3m v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng c\u1ee7a c\u00e1c t\u1eeb li\u00ean quan li\u00ean quan t\u1edbi m\u00f9a v\u1ee5 (t\u1eeb kh\u00f3a m\u00e0 ch\u1ec9 c\u00f3 nhu c\u1ea7u \u1edf 1 th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh trong tu\u1ea7n\/th\u00e1ng\/n\u0103m) v\u00e0 x\u1ebfp h\u1ea1ng (x\u1ebfp h\u1ea1ng gi\u1ea3m, hay l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm gi\u1ea3m).<\/p>\n

\u00a0<\/b>2.\u00a0<\/b>T\u1ef7 l\u1ec7 \u0111\u1ea3o trong c\u1ee5m t\u1eeb v\u00e0 thu\u1eadt ng\u1eef t\u00ecm ki\u1ebfm.<\/b><\/p>\n

Khi n\u00f3i \u0111\u1ebfn d\u00f2ng d\u01b0\u1edbi c\u00f9ng cho t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n, s\u1ed1 li\u1ec7u v\u00e0i v\u1ea5n \u0111\u1ec1 nh\u01b0 nhi\u1ec1u nh\u01b0 chuy\u1ec3n \u0111\u1ed5i. Tuy nhi\u00ean, ph\u00e2n t\u00edch th\u01b0\u1eddng misstates t\u00e1c \u0111\u1ed9ng c\u1ee7a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb gi\u1edbi thi\u1ec7u cu\u1ed1i c\u00f9ng, k\u00e9o m\u00e2y h\u00ecnh \u1ea3nh th\u1ef1c s\u1ef1 c\u1ee7a nh\u1eefng g\u00ec \u0111\u00e3 mang l\u1ea1i m\u1ed9t kh\u00e1ch truy c\u1eadp \u0111\u00e3 “chuy\u1ec3n \u0111\u1ed5i.” V\u00ed d\u1ee5, trong h\u00ecnh \u1ea3nh b\u00ean ph\u1ea3i, 4.46% c\u1ee7a kh\u00e1ch truy c\u1eadp \u0111\u00e3 \u0111\u1ea1t SEOmoz v\u1edbi truy v\u1ea5n “ki\u1ec3m tra backlinks” \u0111\u0103ng k\u00fd \u0111\u1ec3 tr\u1edf th\u00e0nh th\u00e0nh vi\u00ean trong chuy\u1ebfn th\u0103m \u0111\u00f3. Ch\u00fang t\u00f4i kh\u00f4ng bi\u1ebft (\u00edt nh\u1ea5t, t\u1eeb ph\u00e2n t\u00edch \u0111\u01a1n gi\u1ea3n n\u00e0y), l\u00e0 bao nhi\u00eau trong s\u1ed1 nh\u1eefng du kh\u00e1ch \u0111\u00e3 k\u00fd h\u1ee3p \u0111\u1ed3ng, bao nhi\u00eau \u0111\u00e3 \u0111\u0103ng k\u00fd trong chuy\u1ebfn th\u0103m sau \u0111\u00f3, ho\u1eb7c th\u1eadm ch\u00ed t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a nh\u1eefng l\u1ea7n vi\u1ebfng th\u0103m \u0111\u1ea7u ti\u00ean th\u1eddi gian kh\u00e1ch truy c\u1eadp.<\/p>\n

Gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 t\u1eeb lo\u1ea1i n\u00e0y theo d\u00f5i \u0111\u01a1n gi\u1ea3n xu\u1ea5t ph\u00e1t t\u1eeb “tr\u00e1i c\u00e2y th\u1ea5p treo” – nh\u00ecn th\u1ea5y c\u00e1c thu\u1eadt ng\u1eef \/ c\u1ee5m t\u1eeb li\u00ean t\u1ee5c g\u1eedi kh\u00e1ch truy c\u1eadp chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u0103ng c\u01b0\u1eddng t\u1eadp trung v\u00e0o c\u1ea3 hai b\u1ea3ng x\u1ebfp h\u1ea1ng v\u00e0 giao th\u00f4ng t\u1eeb \u0111\u00f3 gi\u1edbi thi\u1ec7u t\u1eeb kh\u00f3a c\u0169ng nh\u01b0 c\u1ea3i thi\u1ec7n c\u00e1c trang \u0111\u00edch cho du kh\u00e1ch ti\u1ebfp c\u1eadn. Trong khi theo d\u00f5i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb c\u00e1c gi\u1edbi thi\u1ec7u c\u1ee5m t\u1eeb kh\u00f3a ch\u1eafc ch\u1eafn l\u00e0 quan tr\u1ecdng, n\u00f3 kh\u00f4ng bao gi\u1edd l\u00e0 to\u00e0n b\u1ed9 c\u00e2u chuy\u1ec7n. \u0110\u00e0o s\u00e2u h\u01a1n v\u00e0 b\u1ea1n th\u01b0\u1eddng c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 th\u00fa v\u1ecb h\u01a1n v\u00e0 \u00e1p d\u1ee5ng d\u1eef li\u1ec7u v\u1ec1 l\u00e0m th\u1ebf n\u00e0o chuy\u1ec3n \u0111\u1ed5i b\u1eaft \u0111\u1ea7u v\u00e0 k\u1ebft th\u00fac v\u00e0o trang web c\u1ee7a b\u1ea1n.<\/p>\n

\u00a0\"blog<\/a><\/p>\n

D\u1ecbch v\u1ee5 seo<\/a> – Pridio
\n<\/a>Theo SEO MOZ<\/p>\n","protected":false},"excerpt":{"rendered":"

1. Truy c\u1eadp th\u00f4ng qua thu\u1eadt ng\u1eef v\u00e0 c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm c\u1ee5 th\u1ec3. C\u00e1c t\u1eeb v\u00e0 thu\u1eadt ng\u1eef t\u1ea1o ra l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong b\u1ea3n ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n. B\u1ea1n n\u00ean theo d\u00f5i…<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[225,66,227,69,226],"class_list":["post-2509","post","type-post","status-publish","format-standard","hentry","category-seo-du-an","tag-cum-tu-tim-kiem","tag-dich-vu-seo","tag-dao-cum-tu","tag-thiet-ke-web","tag-truy-cap"],"acf":[],"_links":{"self":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts\/2509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/comments?post=2509"}],"version-history":[{"count":0,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts\/2509\/revisions"}],"wp:attachment":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/media?parent=2509"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/tags?post=2509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}