{"id":2377,"date":"2012-12-27T21:27:56","date_gmt":"2012-12-27T14:27:56","guid":{"rendered":"http:\/\/pridio.com\/?p=2377"},"modified":"2013-01-19T15:47:16","modified_gmt":"2013-01-19T08:47:16","slug":"nghien-cuu-tu-khoa","status":"publish","type":"post","link":"https:\/\/pridio.com\/en\/kien-thuc\/seo-du-an\/nghien-cuu-tu-khoa\/","title":{"rendered":"Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a"},"content":{"rendered":"

Nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng v\u00e0 \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch nh\u1ea5t trong l\u0129nh v\u1ef1c marketing online. Th\u00f4ng qua c\u00f4ng vi\u1ec7c t\u00ecm ra c\u00e1c t\u1eeb kho\u00e1 nhu c\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng, b\u1ea1n kh\u00f4ng ch\u1ec9 t\u00ecm hi\u1ec3u c\u00e1c thu\u1eadt ng\u1eef v\u00e0 c\u1ee5m t\u1eeb \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau v\u1edbi SEO, m\u00e0 c\u00f2n t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch t\u1ed5ng th\u1ec3. T\u00ednh h\u1eefu \u00edch c\u1ee7a c\u00f4ng vi\u1ec7c tr\u00ed \u00f3c n\u00e0y kh\u00f4ng h\u1ec1 ph\u00f3ng \u0111\u1ea1i – v\u1edbi vi\u1ec7c nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, b\u1ea1n c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n nh\u1eefng thay \u0111\u1ed5i trong nhu c\u1ea7u, \u0111\u00e1p \u1ee9ng khi \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng t\u00ecm ki\u1ebfm thay \u0111\u1ed5i, v\u00e0 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 n\u1ed9i dung m\u00e0 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm web \u0111\u00e3 t\u00edch c\u1ef1c t\u00ecm ki\u1ebfm. Trong l\u1ecbch s\u1eed c\u1ee7a ti\u1ebfp th\u1ecb, ch\u01b0a bao gi\u1edd c\u00f3 m\u1ed9t r\u00e0o c\u1ea3n th\u1ea5p nh\u01b0 hi\u1ec7n nay trong vi\u1ec7c t\u00ecm hi\u1ec3u \u0111\u1ed9ng c\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong t\u1eebng th\u1ecb tr\u01b0\u1eddng ng\u00e1ch.<\/p>\n

\"thi\u1ebft<\/a><\/p>\n

L\u00c0M C\u00c1CH N\u00c0O \u0110\u1ec2 \u0110\u00c1NH GI\u00c1 GI\u00c1 TR\u1eca C\u1ee6A M\u1ed8T T\u1eea KHO\u00c1<\/b><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh c\u01a1 b\u1ea3n nh\u01b0ng r\u1ea5t h\u1eefu \u00edch cho vi\u1ec7c quy\u1ebft \u0111\u1ecbnh gi\u00e1 tr\u1ecb m\u1ed9t t\u1eeb kho\u00e1<\/p>\n

M\u1ed7i c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm khi g\u00f5 v\u00e0o c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c ghi l\u1ea1i b\u1eb1ng nhi\u1ec1u c\u00e1ch, v\u00e0 c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a gi\u1ed1ng nh\u01b0 nh\u1eefng m\u00f4 t\u1ea3 d\u01b0\u1edbi \u0111\u00e2y cho ph\u00e9p ch\u00fang ta l\u1ea5y th\u00f4ng tin n\u00e0y. Tuy nhi\u00ean, nh\u1eefng c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 ch\u1ec9 cho ch\u00fang ta (tr\u1ef1c ti\u1ebfp) vi\u1ec7c x\u1ebfp h\u1ea1ng v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng t\u1eeb nh\u1eefng t\u00ecm ki\u1ebfm n\u00e0y gi\u00e1 tr\u1ecb nh\u01b0 th\u1ebf n\u00e0o. \u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t t\u1eeb kh\u00f3a, ch\u00fang ta c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u s\u00e2u h\u01a1n, \u0111\u1eb7t ra c\u00e1c gi\u1ea3 thi\u1ebft, ki\u1ebfm ch\u1ee9ng v\u00e0 l\u1eb7p l\u1ea1i- c\u00f4ng th\u1ee9c c\u1ed5 \u0111i\u1ec3n c\u1ee7a marketing.<\/p>\n

H\u00e3y t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n:<\/h3>\n

T\u1eeb kh\u00f3a c\u00f3 li\u00ean quan \u0111\u1ebfn n\u1ed9i dung trang web c\u1ee7a b\u1ea1n cung c\u1ea5p? Nh\u1eefng ng\u01b0\u1eddi t\u00ecm th\u1ea5y trang c\u1ee7a b\u1ea1n th\u00f4ng qua t\u1eeb kho\u00e1 h\u1ecd t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi \u1ea9n trong t\u1eeb kh\u00f3a c\u1ee7a h\u1ecd? V\u00e0 k\u1ebft qu\u1ea3 t\u1eeb s\u1ef1\u00a0l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u00f3 c\u00f3 mang l\u1ea1i ph\u1ea7n th\u01b0\u1edfng t\u00e0i ch\u00ednh cho b\u1ea1n m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp hay gi\u00e1n ti\u1ebfp (ho\u1eb7c c\u00e1c m\u1ee5c ti\u00eau c\u00f3 t\u1ed5 ch\u1ee9c kh\u00e1c). N\u1ebfu c\u00e2u tr\u1ea3 l\u1eddi cho t\u1ea5t c\u1ea3 nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y r\u00f5 r\u00e0ng l\u00e0 “C\u00f3!”, h\u00e3y b\u1eaft \u0111\u1ea7u ti\u1ebfn h\u00e0nh.<\/p>\n

T\u00ecm ki\u1ebfm c\u00e1c thu\u1eadt ng\u1eef \/ c\u1ee5m t\u1eeb trong c\u00f4ng c\u1ee5 ch\u00ednh.<\/h3>\n

B\u1ea1n c\u00f3 th\u1ea5y qu\u1ea3ng c\u00e1o ch\u1ea1y d\u1ecdc theo ph\u00eda tr\u00ean v\u00e0 b\u00ean ph\u1ea3i c\u1ee7a c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm ? Th\u00f4ng th\u01b0\u1eddng, nhi\u1ec1u qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t t\u1eeb kh\u00f3a c\u00f3 gi\u00e1 tr\u1ecb cao, v\u00e0 nhi\u1ec1u qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm tr\u00ean c\u00e1c k\u1ebft qu\u1ea3 th\u01b0\u1eddng c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t t\u1eeb kh\u00f3a sinh l\u1ee3i cao.<\/p>\n

H\u00e3y th\u1eed mua m\u1ed9t chi\u1ebfn d\u1ecbch cho c\u00e1c t\u1eeb kh\u00f3a t\u1ea1i Google AdWords ho\u1eb7c Bing AdCenter
\nTrong Google Adwords, ch\u1ecdn “exact match” v\u00e0 ch\u1ecdn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn c\u00e1c trang li\u00ean quan nh\u1ea5t tr\u00ean trang web c\u1ee7a b\u1ea1n. \u0110o l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n, v\u00e0 hi\u1ec3n th\u1ecb t\u1ef7 l\u1ec7 theo d\u00f5i v\u00e0 chuy\u1ec3n \u0111\u1ed5i trong qu\u00e1 tr\u00ecnh \u00edt nh\u1ea5t 2-300 l\u1ea7n nh\u1ea5p chu\u1ed9t (\u0111i\u1ec1u n\u00e0y ch\u1ec9 m\u1ea5t kho\u1ea3ng m\u1ed9t ho\u1eb7c hai ng\u00e0y v\u1edbi c\u00e1c t\u1eeb kho\u00e1 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cao v\u00e0 m\u1ea5t v\u00e0i tu\u1ea7n v\u1edbi c\u00e1c t\u1eeb kho\u00e1 \u00edt nhu c\u1ea7u h\u01a1n).
\nS\u1eed d\u1ee5ng c\u00e1c d\u1eef li\u1ec7u b\u1ea1n v\u1eeba thu th\u1eadp, t\u00ednh to\u00e1n gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t kh\u00e1ch truy c\u1eadp v\u00e0o trang web c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm \u0111\u01b0a ra.<\/p>\n

V\u00ed d\u1ee5, n\u1ebfu trong 24 gi\u1edd qua, qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n \u0111\u00e3 t\u1ea1o ra 5.000 l\u1ea7n hi\u1ec3n th\u1ecb, trong \u0111\u00f3 c\u00f3 100 ng\u01b0\u1eddi truy c\u1eadp v\u00e0 web c\u1ee7a b\u1ea1n v\u00e0 3 trong s\u1ed1 \u0111\u00f3 t\u1ea1o ra t\u1ed5ng l\u1ee3i nhu\u1eadn ( kh\u00f4ng ph\u1ea3i doanh thu) l\u00e0 $ 300, do \u0111\u00f3, trung b\u00ecnh m\u1ed9t kh\u00e1ch\u00a0 t\u00ecm ki\u1ebfm t\u1eeb kho\u00e1 \u0111\u00f3\u00a0 v\u00e0o site mang gi\u00e1 tr\u1ecb x\u1ea5p x\u1ec9 $ 3 \u0111\u1ec3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. V\u1edbi 5.000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb trong 24 gi\u1edd c\u00f3 th\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t qua t\u1eeb 30-40% v\u1edbi m\u1ed9t th\u1ee9 h\u1ea1ng 1 (a #1 ) c\u00f3 ngh\u0129a l\u00e0 1500-2000 l\u01b0\u1ee3t gh\u00e9 th\u0103m m\u1ed7i ng\u00e0y, v\u1edbi gi\u00e1 tr\u1ecb kho\u1ea3ng 3$ m\u1ed9t l\u01b0\u1ee3t, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 1,75 tri\u1ec7u \u0111\u00f4 la m\u1ed7i n\u0103m. Kh\u00f4ng c\u1ea7n th\u1eafc m\u1eafc t\u1ea1i sao c\u00e1c doanh nghi\u1ec7p \u01b0u th\u00edch marketing online.<\/p>\n

S\u1ebd th\u1eadt tuy\u1ec7t n\u1ebfu nh\u01b0 t\u1eeb kho\u00e1 \u0111\u00f3 5.000 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm m\u1ed9t ng\u00e0y, hay 500 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm m\u1ed7i ng\u00e0y, nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf, nh\u1eefng thu\u1eadt ng\u1eef t\u00ecm ki\u1ebfm th\u1ef1c s\u1ef1 ph\u1ed5 bi\u1ebfn chi\u1ebfm \u00edt h\u01a1n 30% t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm th\u1ef1c hi\u1ec7n tr\u00ean web. 70% c\u00f2n l\u1ea1i n\u1eb1m trong nh\u1eefng c\u00e1i g\u00ec th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 “t\u1eeb kho\u00e1 d\u00e0i-long tail” c\u1ee7a t\u00ecm ki\u1ebfm. Long tail c\u00f3 ch\u1ee9a h\u00e0ng tr\u0103m h\u00e0ng tri\u1ec7u t\u00ecm ki\u1ebfm duy nh\u1ea5t m\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t v\u00e0i l\u1ea7n trong b\u1ea5t k\u1ef3 ng\u00e0y nh\u1ea5t \u0111\u1ecbnh (ho\u1eb7c th\u1eadm ch\u00ed ch\u1ec9 m\u1ed9t l\u1ea7n). Nh\u01b0ng khi k\u1ebft h\u1ee3p l\u1ea1i, ch\u00fang chi\u1ebfm \u0111a s\u1ed1 nhu c\u1ea7u th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm .<\/p>\n

Hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1c \u0111\u01b0\u1eddng cong nhu c\u1ea7u t\u00ecm ki\u1ebfm r\u1ea5t quan tr\u1ecdng, b\u1edfi v\u00ec n\u00f3 nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a “t\u1eeb kho\u00e1 d\u00e0i” nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o n\u1ed9i dung c\u00e1c trang web c\u00f3 th\u00f4ng tin kh\u00f4ng nh\u1eafm c\u1ee5 th\u1ec3 t\u1edbi c\u00e1c t\u1eeb kho\u00e1 c\u00e1 bi\u1ec7t n\u00e0o, nh\u01b0ng l\u1ea1i \u201cph\u01a1i b\u00e0y\u201d v\u00f4 s\u1ed1 t\u01b0 t\u01b0\u1edfng, nghi\u00ean c\u1ee9u, \u00fd ki\u1ebfn \u0111\u1ed1i v\u1edbi con nh\u1ec7n c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. V\u00ed d\u1ee5, b\u00ean ph\u1ea3i, ch\u00fang t\u00f4i \u0111\u01b0a ra m\u1ed9t \u0111\u01b0\u1eddng cong m\u1eabu v\u1ec1 nhu c\u1ea7u t\u1eeb kh\u00f3a, minh h\u1ecda s\u1ed1 l\u01b0\u1ee3ng nh\u1ecf c\u1ee7a c\u00e1c truy v\u1ea5n t\u1ea1o ra s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u1ee7a l\u01b0u l\u01b0\u1ee3ng truy v\u1ea5n v\u1edbi c\u00e1c thu\u1eadt ng\u1eef, c\u1ee5m t\u1eeb hi\u1ebfm g\u1eb7p (illustrating the small number of queries sending larger amounts of traffic alongside the plethora of rarely-searched terms and phrases that bring the bulk of our search referrals)<\/p>\n

D\u1ecbch v\u1ee5 seo<\/a> – Pridio<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng v\u00e0 \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch nh\u1ea5t trong l\u0129nh v\u1ef1c marketing online. Th\u00f4ng qua c\u00f4ng vi\u1ec7c t\u00ecm ra c\u00e1c t\u1eeb kho\u00e1 nhu c\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng, b\u1ea1n kh\u00f4ng…<\/p>\n","protected":false},"author":16,"featured_media":2378,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[66,203,69],"class_list":["post-2377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-du-an","tag-dich-vu-seo","tag-nghien-cuu-tu-khoa","tag-thiet-ke-web"],"acf":[],"_links":{"self":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts\/2377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/comments?post=2377"}],"version-history":[{"count":0,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts\/2377\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/media\/2378"}],"wp:attachment":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/media?parent=2377"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/tags?post=2377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}