{"id":2360,"date":"2012-12-26T21:37:06","date_gmt":"2012-12-26T14:37:06","guid":{"rendered":"http:\/\/pridio.com\/?p=2360"},"modified":"2013-01-19T15:47:05","modified_gmt":"2013-01-19T08:47:05","slug":"tieu-chuan-hoa-sao-chep-noi-dung","status":"publish","type":"post","link":"https:\/\/pridio.com\/en\/kien-thuc\/seo-du-an\/tieu-chuan-hoa-sao-chep-noi-dung\/","title":{"rendered":"Ti\u00eau chu\u1ea9n h\u00f3a sao ch\u00e9p n\u1ed9i dung"},"content":{"rendered":"

Th\u1ebb meta description.<\/h2>\n

Kh\u00e1i ni\u1ec7m ti\u00eau chu\u1ea9n ho\u00e1 n\u1ed9i dung l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m k\u1ef9 thu\u1eadt kh\u00e1 ph\u1ee9c t\u1ea1p \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5, nh\u01b0ng r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra m\u1ed9t website t\u1ed1i \u01b0u cho c\u1ea3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n

Nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u01a1 b\u1ea3n c\u1ee7a vi\u1ec7c l\u1eb7p l\u1ea1i m\u1ed9t \u0111o\u1ea1n nh\u1ecf c\u1ee7a v\u0103n b\u1ea3n- m\u1ed9t \u0111o\u1ea1n v\u0103n ho\u1eb7c to\u00e0n b\u1ed9 m\u1ed9t trang n\u1ed9i dung\u00a0 xu\u1ea5t hi\u1ec7n t\u1ea1i nhi\u1ec1u v\u1ecb tr\u00ed \u00a0tr\u00ean m\u1ed9t trang web, ho\u1eb7c ngay c\u1ea3 tr\u00ean nhi\u1ec1u trang web. \u0110i\u1ec1u n\u00e0y g\u00e2y ra m\u1ed9t v\u1ea5n \u0111\u1ec1 h\u00f3c b\u00faa cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm – phi\u00ean b\u1ea3n trang web n\u00e0o c\u1ee7a c\u00e1c n\u1ed9i dung n\u00e0y s\u1ebd hi\u1ec3n th\u1ecb cho ng\u01b0\u1eddi t\u00ecm? Trong SEO, v\u1ea5n \u0111\u1ec1 n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 tr\u00f9ng l\u1eb7p n\u1ed9i dung.<\/p>\n

C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm r\u1ea5t kh\u1eaft khe \u0111\u1ed1i v\u1edbi c\u00e1c b\u1ea3n sao c\u1ee7a m\u1ed9t t\u00e0i li\u1ec7u. \u0110\u1ec3 cung c\u1ea5p m\u1ed9t k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t cho ng\u01b0\u1eddi d\u00f9ng, r\u1ea5t \u00edt khi ch\u00fang \u0111\u01b0a ra c\u00e1c trang web c\u00f3 n\u1ed9i dung sao ch\u00e9p v\u00e0 l\u1eb7p l\u1ea1i c\u1ee7a m\u1ed9t n\u1ed9i d\u00f9ng, v\u00e0 do \u0111\u00f3 ph\u1ea3i l\u1ef1a ch\u1ecdn k\u1ef9 xem b\u1ea3n n\u1ecdi dung n\u00e0o l\u00e0 b\u1ea3n g\u1ed1c (ho\u1eb7c b\u1ea3n t\u1ed1t nh\u1ea5t).<\/p>\n

\"thi\u1ebft<\/a><\/p>\n

Ti\u00eau chu\u1ea9n ho\u00e1 l\u00e0 qu\u00e1 tr\u00ecnh t\u1ed5 ch\u1ee9c l\u1ea1i n\u1ed9i dung c\u1ee7a b\u1ea1n theo c\u00e1ch sao cho m\u1ed7i m\u1ed9t n\u1ed9i dung duy nh\u1ea5t ch\u1ec9 c\u00f3 m\u1ed9t v\u00e0 ch\u1ec9 m\u1ed9t URL tr\u00ean website c\u1ee7a b\u1ea1n. B\u1eb1ng c\u00e1ch n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1ebd t\u00ecm th\u1ea5y s\u1ef1 m\u1edbi m\u1ebb t\u1eeb n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 x\u1ebfp cho n\u00f3 nh\u1eefng th\u1ee9 h\u1ea1ng cao nh\u1ea5t \u0111\u1ea1t \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean \u0111\u1ed9 m\u1ea1nh t\u00ean mi\u1ec1n c\u1ee7a b\u1ea1n, \u0111\u1ed9 tin c\u1eady, m\u1ee9c \u0111\u1ed9 li\u00ean quan, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. N\u1ebfu b\u1ea1n \u0111\u1ec3 l\u1ea1i nhi\u1ec1u phi\u00ean b\u1ea3n c\u1ee7a n\u1ed9i dung tr\u00ean m\u1ed9t ho\u1eb7c nhi\u1ec1u trang web, k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd gi\u1ed1ng h\u00ecnh b\u00ean tr\u00ean.<\/p>\n

N\u1ebfu b\u1ea1n s\u1edf h\u1eef ba trang web , d\u00f9ng \u0111\u1ecba ch\u1ec9 kh\u00e1c nhau nh\u01b0ng tr\u00f9ng l\u1eb7p v\u1ec1 n\u1ed9i dung th\u00ec h\u00e3y s\u1eed d\u1ee5ng 301-redirected \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u01b0\u1edbng lu\u1ed3ng truy c\u1eadp v\u00e0o trang web m\u00e0 b\u1ea1n cho l\u00e0 m\u1ea1nh nh\u1ea5t.<\/p>\n

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Th\u00eam d\u00f2ng l\u1ec7nh sau trong file .htacess c\u1ee7a website ph\u1ee5.<\/p>\n

redirect 301 \/ \/<domain website ch\u00ednh>.<\/pre>\n<\/blockquote>\n
Khi c\u00e1c trang gi\u1ed1ng nhau c\u00f9ng m\u1ee9c \u0111\u1ed9 x\u1ebfp h\u1ea1ng t\u1ed1t \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p th\u00e0nh m\u1ed9t trang \u0111\u01a1n, ch\u00fang s\u1ebd kh\u00f4ng c\u00f2n c\u1ea1nh tranh v\u00e0 nh\u00ecn chung s\u1ebd t\u1ea1o m\u1ed9t m\u1ed9t li\u00ean k\u1ebft m\u1ea1nh h\u01a1n v\u00e0 ph\u1ed5 bi\u1ebfn r\u1ed9ng h\u01a1n. \u0110i\u1ec1u n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c kh\u1ea3 n\u0103ng x\u1ebfp h\u1ea1ng c\u1ee7a ch\u00fang trong c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n
Th\u1ebb\u00a0Canonical \u00a0URL Tag<\/h2>\n
M\u1ed9t thu\u1ed9c t\u00ednh kh\u00e1c t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 “Canonical \u00a0URL Tag”- T\u1ed1i \u01b0u ho\u00e1 \u0111\u01b0\u1eddng d\u1eabn- l\u00e0 m\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 l\u00e0m gi\u1ea3m c\u00e1c tr\u01b0\u1eddng h\u1ee3p tr\u00f9ng l\u1eb7p n\u1ed9i dung tr\u00ean m\u1ed9t trang web v\u00e0 ti\u00eau chu\u1ea9n ho\u00e1 m\u1ed9t URL (Bi\u1ec7n ph\u00e1p n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng gi\u1eefa m\u1ed9t URL tr\u00ean m\u1ed9t t\u00ean mi\u1ec1n n\u00e0y \u0111\u1ebfn m\u1ed9t URL kh\u00e1c tr\u00ean m\u1ed9t t\u00ean mi\u1ec1n kh\u00e1c).<\/p>\n
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<link rel=”canonical” href=”http:\/\/pridio.com\/blog\/<\/a>“\/><\/p>\n
D\u00f2ng l\u1ec7nh tr\u00ean s\u1ebd cho Yahoo!, Bing & Google bi\u1ebft r\u1eb1ng c\u00e1c trang in question \u0111\u01b0\u1ee3c coi nh\u01b0 l\u00e0 m\u1ed9t b\u1ea3n sao c\u1ee7a http:\/\/pridio.com\/blog\/\u00a0v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c d\u1eef li\u1ec7u li\u00ean k\u1ebft n\u1ed9i dung m\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm t\u00ecm th\u1ea5y v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt s\u1ebd quay l\u1ea1i \u0111\u01b0\u1eddng d\u1eabn \u0111\u00f3.<\/p>\n<\/blockquote>\n
Th\u1ebb n\u00e0y l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a ti\u00eau \u0111\u1ec1 d\u1ea1ng HTML v\u00e0o m\u1ed9t trang web, gi\u1ed1ng ph\u1ea7n m\u00e0 b\u1ea1n mu\u1ed1n t\u00ecm \u1edf th\u1ebb Title v\u00e0 th\u1ebb Meta Description. \u0110i\u1ec1u n\u00e0y ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 s\u1eed d\u1ee5ng m\u1ed9t tham s\u1ed1 rel m\u1edbi.<\/p>\n
C\u00e1c URL \u0111\u01b0\u1ee3c ti\u00eau chu\u1ea9n ho\u00e1 th\u00ec kh\u00e1 t\u01b0\u01a1ng t\u1ef1 nhau v\u1ec1 nhi\u1ec1u m\u1eb7t \u0111\u1ed1i v\u1edbi to a 301 redirect t\u1eeb g\u00f3c \u0111\u1ed9 SEO. V\u1ec1 b\u1ea3n ch\u1ea5t, b\u1ea1n \u0111ang cho c\u00e1c c\u00f4ng c\u1ee5 bi\u1ebft r\u1eb1ng nhi\u1ec1u trang tr\u00ean c\u00f3 n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00edch xu\u1ea5t t\u1eeb trong url c\u1ee7a “Canonical \u00a0URL Tag”\u00a0 m\u00e0 kh\u00f4ng th\u1ef1c s\u1ef1 c\u1ea7n chuy\u1ec3n h\u01b0\u1edbng kh\u00e1ch truy c\u1eadp sang m\u1ed9t \u0111\u1ecba ch\u1ec9 URL m\u1edbi.<\/p>\n
C\u00e1ch ch\u00fang ta th\u1ef1c hi\u1ec7n nh\u01b0 sau:<\/p>\n
Pridio<\/a> \u0111\u00e3 l\u00e0m vi\u1ec7c v\u1edbi v\u00e0i chi\u1ebfn d\u1ecbch m\u00e0 hai phi\u00ean b\u1ea3n c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c trang n\u1ed9i dung t\u1ed3n t\u1ea1i v\u1edbi c\u00f9ng ti\u00eau chu\u1ea9n, phi\u00ean b\u1ea3n web v\u00e0 phi\u00ean b\u1ea3n print-friendly. Trong m\u1ed9t tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3, m\u1ed9t site \u0111\u01b0\u1ee3c link t\u1edbi c\u1ea3 hai phi\u00ean b\u1ea3n v\u00e0 r\u1ea5t nhi\u1ec1u external links \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u1edbi c\u1ea3 hai site (\u0111\u00e2y l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng ph\u1ed5 bi\u1ebfn, nh\u01b0 c\u00e1c blogger v\u00e0 c\u00e1c lo\u1ea1i ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i mu\u1ed1n li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c phi\u00ean b\u1ea3n print-friendly \u0111\u1ec3 tr\u00e1nh qu\u1ea3ng c\u00e1o). Ch\u00fang t\u00f4i \u0111\u00e3 l\u00e0m 301 re-direct l\u1ea1i t\u1ea5t c\u1ea3 c\u00e1c phi\u00ean b\u1ea3n print-friendly c\u1ee7a n\u1ed9i dung tr\u1edf l\u1ea1i b\u1ea3n g\u1ed1c v\u00e0 \u0111\u1eb7t m\u1ed9t t\u00f9y ch\u1ecdn CSS \u0111\u1ec3 hi\u1ec3n th\u1ecb c\u00e1c trang trong \u0111\u1ecbnh d\u1ea1ng print-friendly (tr\u00ean c\u00f9ng m\u1ed9t \u0111\u1ecba ch\u1ec9 URL). \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn m\u1ed9t t\u0103ng h\u01a1n 20%\u00a0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm trong v\u00f2ng 60 ng\u00e0y. S\u1ebd kh\u00f4ng t\u1ed3i n\u1ebfu m\u1ed9t d\u1ef1 \u00e1n ch\u1ec9 c\u1ea7n m\u1ed9t gi\u1edd \u0111\u1ec3 nh\u1eadn bi\u1ebft v\u00e0 m\u1ed9t v\u00e0i quy t\u1eafc th\u00f4ng minh trong file htaccess \u0111\u1ec3 s\u1eeda l\u1ea1i.<\/p>\n
Theo Seo Moz<\/p>\n
Bi\u00ean t\u1eadp b\u1edfi Tk_Nam<\/p>\n","protected":false},"excerpt":{"rendered":"
Th\u1ebb meta description. Kh\u00e1i ni\u1ec7m ti\u00eau chu\u1ea9n ho\u00e1 n\u1ed9i dung l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m k\u1ef9 thu\u1eadt kh\u00e1 ph\u1ee9c t\u1ea1p \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5, nh\u01b0ng r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra m\u1ed9t website t\u1ed1i \u01b0u cho c\u1ea3 ng\u01b0\u1eddi…<\/p>\n","protected":false},"author":16,"featured_media":2362,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[202,69,201],"class_list":["post-2360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-du-an","tag-tao-noi-dung-cho-website","tag-thiet-ke-web","tag-toi-uu-noi-dung"],"acf":[],"_links":{"self":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts\/2360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/comments?post=2360"}],"version-history":[{"count":0,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts\/2360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/media\/2362"}],"wp:attachment":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/media?parent=2360"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/tags?post=2360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}