{"id":2356,"date":"2012-12-25T22:52:13","date_gmt":"2012-12-25T15:52:13","guid":{"rendered":"http:\/\/pridio.com\/?p=2356"},"modified":"2013-01-19T15:46:25","modified_gmt":"2013-01-19T08:46:25","slug":"cau-truc-va-toi-uu-url","status":"publish","type":"post","link":"https:\/\/pridio.com\/en\/kien-thuc\/seo-du-an\/cau-truc-va-toi-uu-url\/","title":{"rendered":"C\u1ea5u tr\u00fac v\u00e0 t\u1ed1i \u01b0u URL"},"content":{"rendered":"

URL l\u00e0 \u0111o\u1ea1n \u0111\u1ecba ch\u1ec9 c\u1ee7a m\u1ed9t n\u1ed9i dung n\u00e0o \u0111\u00f3 tr\u00ean internet, c\u00f3 th\u1ec3 l\u00e0 website ho\u1eb7c l\u00e0 link tr\u1ef1c ti\u1ebfp c\u1ee7a m\u1ed9t File Media. Nhi\u1ec1u ng\u01b0\u1eddi thi\u1ebft k\u1ebf website r\u1ea5t \u0111\u1eb9p nh\u01b0ng l\u1ea1i ch\u01b0a ch\u00fa tr\u1ecdng t\u1ed1i \u01b0u cho c\u00e1c thu\u1ed9c t\u00ednh c\u1ee7a URL. T\u1eeb \u0111\u00f3 l\u00e0m website c\u1ee7a h\u1ecd kh\u00f3 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm h\u01a1n, l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3 c\u1ee7a marketing.<\/strong><\/p>\n

\"thi\u1ebft<\/p>\n

C\u1ea4U TR\u00daC URL<\/b><\/h2>\n

Urls- \u0111\u1ecba ch\u1ec9 c\u1ee7a m\u1ed9t trang web c\u1ee5 th\u1ec3, n\u00f3 c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn trong vi\u1ec7c x\u1ebfp th\u1ee9 h\u1ea1ng website c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. C\u00e1c URL s\u1ebd lu\u00f4n xu\u1ea5t hi\u1ec7n t\u1ea1i nhi\u1ec1u v\u1ecb tr\u00ed quan tr\u1ecdng.<\/p>\n

B\u00ean tr\u00e1i, c\u00e1c \u0111o\u1ea1n v\u0103n b\u1ea3n m\u00e0u xanh l\u00e1 c\u00e2y cho th\u1ea5y url SEOmoz \u2018s Web Awards 2.0. Khi c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3n th\u1ecb URL trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, c\u00e1c t\u00ednh ch\u1ea5t c\u1ee7a URL c\u00f3 th\u1ec3 s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ec9 l\u1ec7 click v\u00e0 hi\u1ec7n th\u1ecb khi t\u00ecm ki\u1ebfm. URL c\u0169ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c v\u0103n b\u1ea3n x\u1ebfp h\u1ea1ng, v\u00e0 nh\u1eefng trang c\u00f3 t\u00ean n\u1eb1m trong c\u00e1c thu\u1eadt ng\u1eef t\u00ecm ki\u1ebfm truy v\u1ea5n c\u00f3 nhi\u1ec1u l\u1ee3i th\u1ebf do vi\u1ec7c vi\u1ec7c s\u1eed d\u1ee5ng th\u00edch h\u1ee3p c\u00e1c t\u1eeb kho\u00e1.<\/p>\n

URL xu\u1ea5t hi\u1ec7n trong thanh \u0111\u1ecba ch\u1ec9 tr\u00ecnh duy\u1ec7t web, c\u00e1c t\u00ednh ch\u1ea5t c\u1ee7a URL th\u01b0\u1eddng \u1ea3nh h\u01b0\u1edfng kh\u00e1 l\u1edbn \u0111\u1ebfn vi\u1ec7c \u0111\u00e1nh gi\u00e1 website, v\u00e0 n\u1ebfu c\u1ea5u tr\u00fac v\u00e0 thi\u1ebft k\u1ebf URL k\u00e9m c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng ph\u1ea3n \u1ee9ng ti\u00eau c\u1ef1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u1eabn c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n

URL c\u0169ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 \u201canchor text\u201d d\u1eabn \u0111\u1ebfn c\u00e1c trang ch\u1ee9a b\u00e0i vi\u1ebft c\u1ee7a website.<\/p>\n

H\u01af\u1edaNG D\u1eaaN X\u00c2Y D\u1ef0NG URL<\/b><\/h2>\n

1. Hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng<\/h3>\n

H\u00e3y t\u1ef1 \u0111\u1eb7t m\u00ecnh \u1edf v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng v\u00e0 nh\u00ecn v\u00e0o URL tr\u00ean website c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n d\u1ec5 d\u00e0ng v\u00e0 c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c c\u00e1c n\u1ed9i dung m\u00e0 b\u1ea1n mong mu\u1ed1n t\u00ecm th\u1ea5y tr\u00ean trang web, URL c\u1ee7a b\u1ea1n \u0111\u00e3 c\u00f3 t\u00e1c d\u1ee5ng m\u00f4 t\u1ea3 th\u00edch h\u1ee3p m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn. B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng t\u1eebng chi ti\u1ebft v\u1ec1 n\u1ed9i dung m\u00e0 URL d\u1eabn \u0111\u1ebfn, nh\u01b0ng s\u1eed d\u1ee5ng m\u1ed9t \u00fd ngh\u0129 c\u01a1 b\u1ea3n l\u00e0 m\u1ed9t \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u t\u1ed1t.<\/p>\n

2. C\u00e0ng ng\u1eafn c\u00e0ng t\u1ed1t.<\/h3>\n

Trong khi m\u1ed9t URL mang t\u00ednh m\u00f4 t\u1ea3 kh\u00e1 quan tr\u1ecdng, gi\u1ea3m t\u1ed1i \u0111a chi\u1ec1u d\u00e0i v\u00e0 d\u1ea5u g\u1ea1ch ch\u00e9o s\u1ebd l\u00e0m cho c\u00e1c URL c\u1ee7a b\u1ea1n d\u1ec5 sao ch\u00e9p v\u00e0 chia s\u1ebb h\u01a1n (v\u00e0o email, b\u00e0i vi\u1ebft blog, tin nh\u1eafn v\u0103n b\u1ea3n, vv) v\u00e0 c\u0169ng d\u1ec5 hi\u1ec3n th\u1ecb trong c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n

3. Vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb kho\u00e1 kh\u00e1 quan tr\u1ecdng (nh\u01b0ng \u0111\u1eebng s\u1eed d\u1ee5ng qu\u00e1 m\u1ee9c)<\/h3>\n

N\u1ebfu Website c\u1ee7a b\u1ea1n nh\u1eafm v\u00e0o m\u1ee5c ti\u00eau m\u1ed9t thu\u1eadt ng\u1eef ho\u1eb7c c\u1ee5m t\u1eeb c\u1ee5 th\u1ec3, h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng n\u00f3 n\u1eb1m trong URL. Tuy nhi\u00ean, \u0111\u1eebng qu\u00e1 c\u1ed1 g\u1eafng \u0111\u1eb7t qu\u00e1 nhi\u1ec1u t\u1eeb kh\u00f3a cho c\u00e1c m\u1ee5c \u0111\u00edch SEO – s\u1eed d\u1ee5ng qu\u00e1 m\u1ee9c s\u1ebd l\u00e0m gi\u1ea3m t\u00e1c d\u1ee5ng c\u1ee7a URL v\u00e0 c\u00f3 th\u1ec3 b\u1ecb ch\u1eb7n do spam (t\u1eeb email kh\u00e1ch h\u00e0ng, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, v\u00e0 th\u1eadm ch\u00ed c\u1ea3 ng\u01b0\u1eddi d\u00f9ng)<\/p>\n

4. Gi\u1eef \u1ed5n \u0111\u1ecbnh<\/h3>\n

V\u1edbi c\u00e1c k\u1ef9 thu\u1eadt nh\u01b0 mod-rewrite d\u00e0nh cho Apache v\u00e0 ISAPI_rewrite cho Microsoft, kh\u00f4ng c\u00f3 l\u00fd do g\u00ec m\u00e0 ch\u00fang ta l\u1ea1i kh\u00f4ng t\u1ea1o c\u00e1c URL \u0111\u01a1n gi\u1ea3n v\u00e0 c\u1ed1 \u0111\u1ecbnh.<\/p>\n

V\u1edbi c\u00f4ng ngh\u1ec7 nh\u01b0 mod_rewrite cho Apache v\u00e0 ISAPI_Rewrite cho Microsoft, kh\u00f4ng c\u00f3 l\u00fd do g\u00ec kh\u00f4ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c URL \u0111\u01a1n gi\u1ea3n v\u00e0 c\u1ed1 \u0111\u1ecbnh . Ch\u1ec9 v\u1edbi m\u1ed9t thay \u0111\u1ed5i nh\u1ecf trong tham s\u1ed1 \u0111\u1ed9ng c\u1ee7a m\u1ed9t URL c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c gi\u1ea3m x\u1ebfp h\u1ea1ng v\u00e0 ch\u1ec9 m\u1ee5c (Ch\u00ednh SEOmoz chuy\u1ec3n t\u1eeb c\u00e1c URL \u0111\u1ed9ng – v\u00ed d\u1ee5 nh\u01b0\u00a0http:\/\/pridio.com\/id=1234<\/a>, th\u00e0nh URL c\u1ed1 \u0111\u1ecbnh – v\u00ed d\u1ee5 nh\u01b0 http:\/\/pridio.com\/thiet-ke-web\/<\/a>, ch\u1ec9 v\u1edbi c\u00e1ch thay \u0111\u1ed5i n\u00e0y trong n\u0103m 2007 v\u00e0 \u0111\u00e3 c\u00f3 s\u1ef1 t\u0103ng \u00a0tr\u01b0\u1eddn 15% l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm to\u00e0n c\u1ea7u trong v\u00f2ng 6 tu\u1ea7n sau).<\/p>\n

5. Ch\u1ecdn t\u1eeb m\u00f4 t\u1ea3 b\u1ea5t c\u1ee9 khi n\u00e0o c\u00f3 th\u1ec3<\/h3>\n

Thay v\u00ec l\u1ef1a ch\u1ecdn s\u1ed1 ho\u1eb7c con s\u1ed1 v\u00f4 ngh\u0129a \u0111\u1ec3 ph\u00e2n lo\u1ea1i th\u00f4ng tin, h\u00e3y s\u1eed d\u1ee5ng c\u00e1c t\u1eeb m\u00f4 t\u1ea3 n\u1ecdi dung m\u00e0 URL tr\u1ecf \u0111\u1ebfn. V\u00ed d\u1ee5, m\u1ed9t URL nh\u01b0 \u00a0http:\/\/pridio.com\/dich-vu-seo\/<\/a>\u00a0th\u00ec h\u1eefu \u00edch h\u01a1n so v\u1edbi http:\/\/pridio.com\/id=58247.<\/p>\n

6. S\u1eed d\u1ee5ng d\u1ea5u g\u1ea1ch n\u1ed1i c\u00e1c t\u1eeb ri\u00eang bi\u1ec7t<\/h3>\n

Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm gi\u1ea3i th\u00edch ch\u00ednh x\u00e1c d\u1ea5u ph\u00e2n c\u00e1ch nh\u01b0 g\u1ea1ch d\u01b0\u1edbi “_”, c\u1ed9ng \u00a0“+”, ho\u1eb7c kho\u1ea3ng c\u00e1ch “%20”, do \u0111\u00f3, s\u1eed d\u1ee5ng d\u1ea5u g\u1ea1ch ngang “-” \u0111\u1ec3 t\u00e1ch bi\u1ec7t c\u00e1c t\u1eeb trong m\u1ed9t URL, v\u00ed d\u1ee5 nh\u01b0 ngay URL c\u1ee7a b\u00e0i vi\u1ebft n\u00e0y khi b\u1ea1n \u0111ang \u0111\u1ecdc.<\/p>\n

Theo Seo Moz.<\/p>\n

Bi\u00ean t\u1eadp v\u00e0 ch\u1ec9nh s\u1eeda: Tk_nam<\/p>\n","protected":false},"excerpt":{"rendered":"

URL l\u00e0 \u0111o\u1ea1n \u0111\u1ecba ch\u1ec9 c\u1ee7a m\u1ed9t n\u1ed9i dung n\u00e0o \u0111\u00f3 tr\u00ean internet, c\u00f3 th\u1ec3 l\u00e0 website ho\u1eb7c l\u00e0 link tr\u1ef1c ti\u1ebfp c\u1ee7a m\u1ed9t File Media. Nhi\u1ec1u ng\u01b0\u1eddi thi\u1ebft k\u1ebf website r\u1ea5t \u0111\u1eb9p nh\u01b0ng l\u1ea1i ch\u01b0a ch\u00fa tr\u1ecdng t\u1ed1i \u01b0u…<\/p>\n","protected":false},"author":16,"featured_media":2357,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[200,69,199],"class_list":["post-2356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-du-an","tag-cau-truc-url","tag-thiet-ke-web","tag-toi-uu-url"],"acf":[],"_links":{"self":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts\/2356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/comments?post=2356"}],"version-history":[{"count":0,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts\/2356\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/media\/2357"}],"wp:attachment":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/media?parent=2356"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/tags?post=2356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}