{"id":2317,"date":"2012-12-24T21:56:20","date_gmt":"2012-12-24T14:56:20","guid":{"rendered":"http:\/\/pridio.com\/?p=2317"},"modified":"2013-01-19T15:45:40","modified_gmt":"2013-01-19T08:45:40","slug":"cach-su-dung-cac-the-trong-seo","status":"publish","type":"post","link":"https:\/\/pridio.com\/en\/kien-thuc\/seo-du-an\/cach-su-dung-cac-the-trong-seo\/","title":{"rendered":"C\u00e1ch s\u1eed d\u1ee5ng c\u00e1c th\u1ebb trong SEO."},"content":{"rendered":"<p style=\"text-align: justify;\"><b>C\u00e1c lo\u1ea1i th\u1ebb meta \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong website \u0111\u1ec3 m\u00f4 t\u1ea3 tr\u01b0\u1edbc v\u1ec1 n\u1ed9i dung c\u1ee7a 1 ink, 1 b\u00e0i vi\u1ebft hay 1 tag b\u1ea5t k\u00ec, b\u1ea5t k\u00ec website n\u00e0o khi \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p ch\u1ee9c n\u0103ng \u0111\u1eb7t c\u00e1c th\u1ebb n\u00e0y v\u00e0 ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb s\u1eed d\u1ee5ng ch\u00fang m\u1ed9t c\u00e1ch khoa h\u1ecdc s\u1ebd gi\u00fap th\u1ee9 h\u1ea1ng t\u0103ng t\u0103ng m\u1ed9t c\u00e1ch v\u1eefng ch\u1eafc, an to\u00e0n. B\u00e0i vi\u1ebft s\u1ebd \u0111i s\u00e2u v\u00e0o c\u00e1c th\u1ebb n\u00e0y v\u00e0 h\u01b0\u1edbng d\u1eabn b\u1ea1n s\u1eed d\u1ee5ng ch\u00fang cho m\u1ee5c \u0111\u00edch SEO.<\/b><\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/pridio.com\/blog\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-2322\" alt=\"Blog wordpress\" src=\"http:\/\/pridio.com\/wp-content\/uploads\/2012\/12\/meta-300x200.jpg\" width=\"300\" height=\"200\" srcset=\"https:\/\/pridio.com\/en\/wp-content\/uploads\/2012\/12\/meta-300x200.jpg 300w, https:\/\/pridio.com\/en\/wp-content\/uploads\/2012\/12\/meta-90x60.jpg 90w, https:\/\/pridio.com\/en\/wp-content\/uploads\/2012\/12\/meta-268x180.jpg 268w, https:\/\/pridio.com\/en\/wp-content\/uploads\/2012\/12\/meta.jpg 450w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><b>I. Th\u1ebb META ROBOTS<\/b><\/h2>\n<p style=\"text-align: justify;\">Th\u1ebb Meta Robot \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111i\u1ec1u khi\u1ec3n ho\u1ea1t \u0111\u1ed9ng b\u00f2 c\u1ee7a robot tr\u00ean c\u1ea5p \u0111\u1ed9 trang. C\u00f3\u00a0 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 s\u1eed d\u1ee5ng meta robots \u0111\u1ec3 \u0111i\u1ec1u khi\u1ec3n c\u00e1ch th\u1ee9c thu th\u1eadp th\u00f4ng tin c\u1ee7a robot tr\u00ean m\u1ed9t trang:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Index \/ Noindex \u2013 hai \u0111\u1eb7c t\u00ednh n\u00e0y b\u00e1o cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm bi\u1ebft n\u00ean thu th\u1ea5p trang n\u00e0y v\u00e0 l\u01b0u tr\u1eef th\u00f4ng tin v\u1ec1 n\u00f3 hay kh\u00f4ng. N\u1ebfu b\u1ea1n ch\u1ecdn thu\u1ed9c t\u00ednh &#8220;noindex&#8221;, c\u00e1c c\u00f4ng c\u1ee5 \u00a0t\u00ecm ki\u1ebfm s\u1ebd kh\u00f4ng l\u01b0u l\u1ea1i trang n\u00e0y v\u00e0 t\u00ednh n\u00f3 v\u00e0o k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 t\u00ednh n\u0103ng m\u1eb7c \u0111\u1ecbnh l\u1eadp ch\u1ec9 m\u1ee5c t\u1ea5t c\u1ea3 c\u00e1c trang, nh\u01b0 v\u1eady b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng gi\u00e1 tr\u1ecb \u201cindex\u201d n\u00ean vi\u1ec7c th\u00eam thu\u1ed9c t\u00ednh Index v\u00e0o th\u1ebb n\u00e0y n\u00f3i chung l\u00e0 kh\u00f4ng c\u1ea7n thi\u1ebft.<\/li>\n<li>Follow\/NoFollow gi\u00fap b\u00e1o cho robot n\u00ean thu th\u1eadp d\u1eef li\u1ec7u hay kh\u00f4ng n\u00ean thu th\u1eadp\u00a0t\u1eeb c\u00e1c li\u00ean k\u1ebft tr\u00ean trang . N\u1ebfu b\u1ea1n ch\u1ecdn \u0111\u1ec3 s\u1eed d\u1ee5ng &#8220;nofollow&#8221;, robot s\u1ebd b\u1ecf qua c\u00e1c li\u00ean k\u1ebft tr\u00ean trang cho c\u1ea3 m\u1ee5c \u0111\u00edch l\u1eadp ch\u1ec9 m\u1ee5c v\u00e0 x\u1ebfp h\u1ea1ng. B\u1ea1n c\u0169ng kh\u00f4ng c\u1ea7n th\u00eam thu\u1ed9c t\u00ednh &#8220;Follow&#8221; v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c li\u00ean k\u1ebft m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c li\u00ean k\u1ebft \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1eb7t ch\u1ebf \u0111\u1ed9 \u201cfollow\u201d<\/li>\n<li>NOarchive \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 h\u1ea1n ch\u1ebf c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u01b0u m\u1ed9t b\u1ea3n sao l\u01b0u tr\u1eef c\u1ee7a trang. Theo m\u1eb7c \u0111\u1ecbnh, c\u00e1c c\u00f4ng c\u1ee5 s\u1ebd duy tr\u00ec c\u00e1c b\u1ea3n sao c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c trang web m\u00e0 h\u1ecd l\u1eadp ch\u1ec9 m\u1ee5c, c\u00f3 th\u1ec3 truy c\u1eadp \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng qua li\u00ean k\u1ebft &#8220;l\u01b0u tr\u1eef&#8221; trong c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Thu\u1ed9c t\u00ednh n\u00e0y gi\u00fap b\u1ea1n c\u1eadp nh\u1eadt nhanh h\u01a1n s\u1ef1 thay \u0111\u1ed5i thu\u1ed9c t\u00ednh trong tittle ho\u1eb7c n\u1ed9i dung l\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/li>\n<li>Nosnippet th\u00f4ng b\u00e1o cho c\u00e1c c\u00f4ng c\u1ee5 b\u1ecf qua m\u1ed9t kh\u1ed1i v\u0103n b\u1ea3n m\u00f4 t\u1ea3 ti\u00eau \u0111\u1ec1 c\u1ee7a trang v\u00e0 URL trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/li>\n<li>NoODP l\u00e0 th\u1ebb chuy\u00ean bi\u1ec7t th\u00f4ng b\u00e1o v\u1edbi b\u1ed9 m\u00e1y t\u00ecm ki\u1ebfm kh\u00f4ng l\u1ea5y m\u1ed9t \u0111o\u1ea1n m\u00f4 t\u1ea3 v\u1ec1 m\u1ed9t trang t\u1eeb Open Directory Project (DMOZ) \u0111\u1ec3 hi\u1ec3n th\u1ecb trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/li>\n<li>NoYDir, nh\u01b0 NoODP, s\u1eed dung cho Yahoo!, th\u00f4ng b\u00e1o r\u1eb1ng b\u1ed9 m\u00e1y kh\u00f4ng s\u1eed d\u1ee5ng th\u01b0 m\u1ee5c m\u00f4 t\u1ea3 c\u1ee7a Yahoo v\u1ec1 trang trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><b>II. Th\u1ebb META DESCRIPTION<\/b><\/h2>\n<p style=\"text-align: justify;\">Th\u1ebb meta description l\u00e0 m\u1ed9t m\u00f4 t\u1ea3 ng\u1eafn v\u1ec1 n\u1ed9i dung c\u1ee7a m\u1ed9t trang. C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00f4ng s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a ho\u1eb7c c\u1ee5m t\u1eeb trong th\u1ebb n\u00e0y cho vi\u1ec7c x\u1ebfp \u00a0h\u1ea1ng website, nh\u01b0ng meta description l\u00e0 \u0111o\u1ea1n v\u0103n b\u1ea3n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb b\u00ean d\u01b0\u1edbi m\u1ed9t danh s\u00e1ch trong k\u1ebft qu\u1ea3. N\u00f3 ch\u00ednh l\u00e0 \u0111o\u1ea1n m\u00f4 t\u1ea3 \u00a0\u0111\u1ec3 gi\u00fap b\u1ea1n thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0o website c\u1ee7a m\u00ecnh th\u00f4ng qua li\u00ean k\u1ebft tr\u00ean trang t\u00ecm ki\u1ebfm.<\/p>\n<p style=\"text-align: justify;\">Th\u1ebb meta description ph\u1ee5c v\u1ee5 ch\u1ee9c n\u0103ng c\u1ee7a m\u1ed9t b\u1ea3n qu\u1ea3ng c\u00e1o, thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n t\u1eeb c\u00e1c k\u1ebft qu\u1ea3 v\u00e0 do \u0111\u00f3, l\u00e0 m\u1ed9t ph\u1ea7n c\u1ef1c k\u1ef3 quan tr\u1ecdng c\u1ee7a marketing online. Ph\u00e1c th\u1ea3o m\u1ed9t m\u00f4 t\u1ea3 d\u1ec5 \u0111\u1ecdc, h\u1ea5p d\u1eabn b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a quan tr\u1ecdng (ch\u00fa \u00fd l\u00e0 Google t\u00f4 \u0111\u1eadm c\u00e1c t\u1eeb kho\u00e1 t\u00ecm ki\u1ebfm trong ph\u1ea7n m\u00f4 t\u1ea3) c\u00f3 th\u1ec3 khi\u1ebfn t\u1ef7 l\u1ec7 k\u00edch chu\u1ed9t (CTR) v\u00e0o website c\u1ee7a b\u1ea1n cao h\u01a1n.<\/p>\n<p style=\"text-align: justify;\">Meta descriptions c\u00f3 th\u1ec3 d\u00e0i tu\u1ef3 \u00fd, nh\u01b0ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm n\u00f3i chung s\u1ebd ch\u1ec9 hi\u1ec3n th\u1ecb 160 k\u00fd t\u1ef1 (nh\u01b0 v\u00ed d\u1ee5 trong \u1ea3nh d\u01b0\u1edbi), do \u0111\u00f3, t\u1ed1t nh\u1ea5t l\u00e0 n\u00ean vi\u1ebft trong 160 k\u00ed t\u1ef1.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-2321\" alt=\"D\u1ecbch v\u1ee5 SEO pridio\" src=\"http:\/\/pridio.com\/wp-content\/uploads\/2012\/12\/pridio-metadescription-300x230.jpg\" width=\"300\" height=\"230\" srcset=\"https:\/\/pridio.com\/en\/wp-content\/uploads\/2012\/12\/pridio-metadescription-300x230.jpg 300w, https:\/\/pridio.com\/en\/wp-content\/uploads\/2012\/12\/pridio-metadescription-565x434.jpg 565w, https:\/\/pridio.com\/en\/wp-content\/uploads\/2012\/12\/pridio-metadescription-480x370.jpg 480w, https:\/\/pridio.com\/en\/wp-content\/uploads\/2012\/12\/pridio-metadescription-77x60.jpg 77w, https:\/\/pridio.com\/en\/wp-content\/uploads\/2012\/12\/pridio-metadescription-409x315.jpg 409w, https:\/\/pridio.com\/en\/wp-content\/uploads\/2012\/12\/pridio-metadescription.jpg 685w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\"><b>III. M\u1ed8T S\u1ed0 L\u01afU \u00dd<\/b><\/p>\n<ul style=\"text-align: justify;\">\n<li>Meta Keywords<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Th\u1ebb Meta Keywords \u0111\u00e3 t\u1eebng\u00a0 c\u00f3 \u00edch nh\u01b0ng hi\u1ec7n nay kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi vi\u1ec7c t\u1ed1i \u01b0u ho\u00e1 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO). \u0110\u1ec3 bi\u1ebft th\u00eam v\u1ec1 l\u1ecbch s\u1eed v\u00e0 l\u00fd do t\u1ea1i sao th\u1ebb meta keywords kh\u00f4ng \u0111\u01b0\u1ee3c d\u00f9ng n\u1eefa, hay tham kh\u1ea3o m\u1ed9t s\u1ed1 b\u00e0i vi\u1ebft v\u1ec1 thu\u1eadt to\u00e1n Google c\u1ee7a <a title=\"Ch\u00fang t\u00f4i\" href=\"http:\/\/pridio.com\/\">ch\u00fang t\u00f4i<\/a>.<\/p>\n<blockquote><p>&nbsp;<\/p>\n<p style=\"text-align: justify; padding-left: 30px;\">Thu\u1eadt to\u00e1n Google Penguin r\u1ea5t t\u1ed1t cho SEO<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify; padding-left: 30px;\">Google Panda c\u1eadp nh\u1eadt 30\/09<\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<ul style=\"text-align: justify;\">\n<li>Meta refresh, meta revisit-after, meta content type, etc.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">M\u1eb7c d\u00f9 c\u00e1c th\u1ebb c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, song ch\u00fang \u00edt quan tr\u1ecdng \u0111\u1ed1i v\u1edbi qu\u00e1 tr\u00ecnh n\u00e0y, v\u00e0 v\u00ec v\u1eady John Mueller \u0111\u1ebfn t\u1eeb Webmaster Central c\u1ee7a Google \u0111\u1ec3 tr\u1ea3 l\u1eddi chi ti\u1ebft h\u01a1n \u2013 C\u00e1c th\u1ebb Meta v\u00e0 T\u00ecm ki\u1ebfm Web.<\/p>\n<p style=\"text-align: justify;\">Theo SEO Moz.<br \/>\nS\u1eeda v\u00e0 l\u01b0\u1ee3c d\u1ecbch: Tk_nam.<\/p>\n<p style=\"text-align: justify;\">C\u00f4ng ty <a title=\"Thi\u1ebft k\u1ebf website\" href=\"http:\/\/pridio.com\/thiet-ke-web\/\">thi\u1ebft k\u1ebf website<\/a> Pridio<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1c lo\u1ea1i th\u1ebb meta \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong website \u0111\u1ec3 m\u00f4 t\u1ea3 tr\u01b0\u1edbc v\u1ec1 n\u1ed9i dung c\u1ee7a 1 ink, 1 b\u00e0i vi\u1ebft hay 1 tag b\u1ea5t k\u00ec, b\u1ea5t k\u00ec website n\u00e0o khi \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p ch\u1ee9c n\u0103ng \u0111\u1eb7t c\u00e1c th\u1ebb&#8230;<\/p>\n","protected":false},"author":16,"featured_media":2322,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[196,198,197,139],"class_list":["post-2317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-du-an","tag-the-meta","tag-the-meta-description","tag-the-meta-robots","tag-thiet-ke-website"],"acf":[],"_links":{"self":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts\/2317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/comments?post=2317"}],"version-history":[{"count":0,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts\/2317\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/media\/2322"}],"wp:attachment":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/media?parent=2317"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/tags?post=2317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}