{"id":2234,"date":"2012-12-12T17:42:00","date_gmt":"2012-12-12T10:42:00","guid":{"rendered":"http:\/\/pridio.com\/?p=2234"},"modified":"2012-12-12T17:43:58","modified_gmt":"2012-12-12T10:43:58","slug":"su-lua-chon-cuoi-cung-trong-marketing","status":"publish","type":"post","link":"https:\/\/pridio.com\/en\/kien-thuc\/website-marketing\/su-lua-chon-cuoi-cung-trong-marketing\/","title":{"rendered":"S\u1ef1 l\u1ef1a ch\u1ecdn cu\u1ed1i c\u00f9ng trong marketing"},"content":{"rendered":"<h2>\u0110\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o (truy\u1ec1n th\u1ed1ng)!<\/h2>\n<p>B\u1ea1n s\u1ebd c\u00f3 th\u1ec3 nh\u00ecn nh\u1eadn kh\u00e1c \u0111i, nh\u01b0ng nh\u00e2n t\u1ed1 gi\u00fap t\u00ecm ra kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n v\u00e0 nhi\u1ec1u h\u01a1n l\u1ea1i n\u1eb1m \u1edf ch\u1ed7 s\u1ea3n ph\u1ea9m t\u1ea1o ra l\u00f2ng trung th\u00e0nh.<\/p>\n<p>M\u1ed9t ng\u01b0\u1eddi l\u00e0m marketing h\u1ea3o h\u1ea1ng s\u1ebd c\u00f9ng v\u1eadn h\u00e0nh m\u1ed9t c\u00f4ng ty c\u00f3 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 h\u1ea3o h\u1ea1ng v\u00e0 khi\u1ebfn cho m\u1ecdi ng\u01b0\u1eddi bi\u1ebft v\u1ec1 n\u00f3 kh\u00f4ng th\u00f4ng qua qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 c\u1ea7n ki\u1ec3m ch\u1ee9ng, nh\u01b0ng b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 t\u1ef1 tr\u1ea3i nghi\u1ec7m ho\u1eb7c \u0111\u01a1n gi\u1ea3n h\u01a1n l\u00e0 ngh\u0129 l\u1ea1i xem b\u1ea1n hay \u0103n nh\u1eefng m\u00f3n m\u00e0 b\u1ea1n th\u00edch \u1edf \u0111\u00e2u, hay \u0111\u1ebfn nh\u1eefng ch\u1ed7 n\u00e0o \u0111\u1ec3 la c\u00e0 v\u00e0 b\u1ecf ti\u1ec1n, hay mua nh\u1eefng s\u1ea3n ph\u1ea9m \u1edf \u0111\u00e2u v\u00e0 hay d\u00f9ng qu\u1ea7n \u00e1o mua \u1edf c\u1eeda h\u00e0ng n\u00e0o&#8230; V\u00c0 H\u1ecc C\u00d3 QU\u1ea2NG C\u00c1O HAY KH\u00d4NG?<\/p>\n<p>T\u1ea5t nhi\u00ean c\u00f3 th\u1ec3 c\u00f3, nh\u01b0ng c\u0169ng r\u1ea5t nhi\u1ec1u kh\u1ea3 n\u0103ng l\u00e0 kh\u00f4ng. C\u00f3 v\u1ebb ch\u00ednh b\u1ea1n c\u0169ng \u0111ang \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi gi\u1edbi thi\u1ec7u cho nhau \u0111\u1ebfn \u0111\u00f3 mua h\u00e0ng ho\u1eb7c b\u1eb1ng c\u00e1ch n\u00e0o \u0111\u00f3 b\u1ea1n t\u00ecm th\u1ea5y c\u1eeda h\u00e0ng \u0111\u00f3 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a m\u00ecnh th\u00f4ng qua internet!<\/p>\n<h2>S\u1ef1 l\u1ef1a ch\u1ecdn cu\u1ed1i c\u00f9ng trong <a title=\"Marketing\" href=\"http:\/\/pridio.com\/kien-thuc\/online-advertising\/marketing-online-qua-kenh-nao\/\" target=\"_blank\">marketing<\/a>?<\/h2>\n<p>Th\u00f4ng th\u01b0\u1eddng nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd cho r\u1eb1ng c\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn doanh thu c\u1ee7a m\u00ecnh r\u1ea5t l\u1edbn, nh\u01b0ng c\u1ea7n xem x\u00e9t l\u1ea1i v\u00e0 t\u00ecm ra m\u1ed9t c\u00e1ch th\u1ee9c n\u00e0o \u0111\u00f3 \u0111\u1ec3 \u0111o \u0111\u1ebfm qu\u1ea3ng c\u00e1o n\u1ebfu nh\u01b0 n\u00f3 ch\u1ec9 gi\u00fap cho b\u1ea1n g\u00e2y ra \u0111\u01b0\u1ee3c m\u1ed9t ch\u00fat \u1ed3n \u1ea3o hay t\u00f2 m\u00f2 ho\u1eb7c ch\u1ec9 chi\u1ebfm m\u1ed9t \u00edt \u00e1nh nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean con \u0111\u01b0\u1eddng quen thu\u1ed9c&#8230; V\u00e0 \u0111\u00f3 ch\u1ec9 l\u00e0 c\u1ea3m t\u00ednh, kh\u00f4ng c\u00f3 \u0111o \u0111\u1ebfm l\u00fd t\u00ednh \u1edf \u0111\u00e2y.<\/p>\n<p>H\u00e3y nghe v\u00e0 ngh\u0129 th\u1eadt k\u1ef9 v\u1ec1 nh\u1eefng c\u00e2u n\u00f3i quen thu\u1ed9c sau \u0111\u00e2y:<\/p>\n<ul>\n<li>Ch\u00fang t\u00f4i \u0111ang c\u1ed1 g\u1eafng c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3 qu\u1ea3ng c\u00e1o&#8230;<\/li>\n<li>H\u00e0ng tri\u1ec7u ng\u01b0\u1eddi \u0111\u00e3 nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u00e0 bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n&#8230;<\/li>\n<li>Qu\u1ea3ng c\u00e1o c\u00f3 t\u00ednh t\u00edch lu\u1ef9, v\u00ec v\u1eady t\u1ed1t nh\u1ea5t kh\u00f4ng n\u00ean ng\u1eebng qu\u1ea3ng c\u00e1o&#8230;<\/li>\n<\/ul>\n<p>V\u1eady h\u00e3y ngh\u0129 th\u1eadt k\u1ef9 xem c\u00e1i m\u00e0 qu\u1ea3ng c\u00e1o \u0111ang \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n l\u00e0 g\u00ec, ai nh\u00ecn th\u1ea5y v\u00e0 h\u1ecd nh\u00ecn th\u1ea5y g\u00ec ho\u1eb7c l\u00e0 qu\u1ea3ng c\u00e1o t\u00edch lu\u1ef9 \u0111\u01b0\u1ee3c c\u00e1i g\u00ec?<\/p>\n<p>R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111ang cho r\u1eb1ng, t\u00edch lu\u1ef9 \u0111\u00f3 ch\u00ednh l\u00e0 t\u00edch lu\u1ef9 th\u01b0\u01a1ng hi\u1ec7u, khi ng\u01b0\u1eddi mua c\u00f3 nhu c\u1ea7u h\u1ecd s\u1ebd nh\u1edb \u0111\u1ebfn m\u00ecnh v\u00e0 \u0111i mua! Th\u1eadt s\u1ef1 th\u00ec h\u1ecd c\u00f3 l\u00e0m nh\u01b0 v\u1eady kh\u00f4ng? Hay h\u1ecd s\u1ebd nh\u1ea5c \u0111i\u1ec7n tho\u1ea1i l\u00ean v\u00e0 h\u1ecfi qu\u00e1ch ng\u01b0\u1eddi b\u1ea1n c\u00f3 kinh nghi\u1ec7m c\u1ee7a h\u1ecd?<\/p>\n<h2>T\u1ea1o ra kh\u00e1ch m\u1edbi v\u00e0 h\u1ecd kh\u00f4ng trung th\u00e0nh<\/h2>\n<p>\u0110\u00f3 th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t k\u1ebft qu\u1ea3 th\u00ea th\u1ea3m v\u1edbi ng\u01b0\u1eddi l\u00e0m marketing, n\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ea3n ph\u1ea9m th\u00ea th\u1ea3m, n\u00f3 c\u00f2n l\u00e0 s\u1ef1 th\u00ea th\u1ea3m mang t\u00ednh t\u1ef1 t\u00f4n c\u00e1 nh\u00e2n. H\u00e3y h\u1ecfi m\u1ea5y c\u00e2u theo ki\u1ec3u c\u00f3 &#8211; kh\u00f4ng \u0111\u1ec3 xem v\u00ec sao h\u1ecd kh\u00f4ng trung th\u00e0nh:<\/p>\n<ul>\n<li>C\u00f3 ph\u1ea3i s\u1ea3n ph\u1ea9m k\u00e9m qu\u00e1?<\/li>\n<li>C\u00f3 ph\u1ea3i b\u1ea1n kh\u00f3 \u01b0a?<\/li>\n<li>C\u00f3 ph\u1ea3i h\u1ecd ch\u1ec9 th\u00e8m mu\u1ed1n c\u00e1i khuy\u1ebfn m\u1ea1i \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o?<\/li>\n<li>C\u00f3 ph\u1ea3i h\u1ecd ch\u1ec9 l\u00e0 ki\u1ec3u ch\u00e1n c\u01a1m th\u00e8m ph\u1edf \u0111\u1ebfn v\u1edbi b\u1ea1n m\u1ed9t h\u00f4m r\u1ed3i l\u1ea1i v\u1ec1 v\u1edbi c\u01a1m?<\/li>\n<li>C\u00f3 ph\u1ea3i b\u1ea1n kh\u00f4ng t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng t\u1ed1t \u0111\u1eb9p?<\/li>\n<li>C\u00f3 ph\u1ea3i b\u1ea1n kh\u00f4ng \u0111\u00e1ng tin?<\/li>\n<li>H\u1ecd b\u1ecf \u0111i v\u00ec b\u1ea1n l\u00e0 lo\u1ea1i &#8220;v\u1ec9a h\u00e8 m\u00e0 \u0111\u00f2i gi\u00e1 cao&#8221;?<\/li>\n<li>C\u00f3 ph\u1ea3i b\u1ea1n c\u00f3 s\u1ea3n ph\u1ea9m t\u1ed1t nh\u01b0ng l\u1ea1i kh\u00f4ng gi\u1ea3i th\u00edch n\u1ed5i cho kh\u00e1ch h\u00e0ng?<\/li>\n<\/ul>\n<p>\u00d4i&#8230;<\/p>\n<p>M\u1ed7i c\u00e1i tr\u1ea3 l\u1eddi &#8220;c\u00f3&#8221; l\u00e0 m\u1ed9t n\u00fai c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea7n gi\u1ea3i quy\u1ebft. Nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00e0 qu\u1ea3ng c\u00e1o nhi\u1ec1u h\u01a1n! B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 nh\u01b0 v\u1eady khi ngh\u0129 v\u00e0 tr\u1ea3 l\u1eddi t\u1eebng c\u00e2u h\u1ecfi tr\u00ean, k\u1ec3 c\u1ea3 b\u1eb1ng l\u00fd tr\u00ed l\u1eabn t\u00ecnh c\u1ea3m.<\/p>\n<p>Ng\u01b0\u1eddi l\u00e0m marketing t\u1ed1t l\u00e0 ng\u01b0\u1eddi l\u00e0m cho m\u1ecdi c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u c\u1ea3 v\u1ec1 chi ph\u00ed v\u00e0 hi\u1ec3u qu\u1ea3. T\u1ea5t nhi\u00ean, ph\u1ea3i \u0111o \u0111\u1ebfm \u0111\u01b0\u1ee3c, kh\u00f4ng ph\u1ea3i c\u1ea3m t\u00ednh! V\u00e0 th\u00f4ng th\u01b0\u1eddng, c\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng c\u00f3 v\u1ebb l\u00e0 l\u1ef1a ch\u1ecdn cu\u1ed1i c\u00f9ng m\u00e0 ng\u01b0\u1eddi l\u00e0m marketing n\u00ean ngh\u0129 \u0111\u1ebfn.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o (truy\u1ec1n th\u1ed1ng)! B\u1ea1n s\u1ebd c\u00f3 th\u1ec3 nh\u00ecn nh\u1eadn kh\u00e1c \u0111i, nh\u01b0ng nh\u00e2n t\u1ed1 gi\u00fap t\u00ecm ra kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n v\u00e0 nhi\u1ec1u h\u01a1n l\u1ea1i n\u1eb1m \u1edf ch\u1ed7 s\u1ea3n ph\u1ea9m t\u1ea1o ra l\u00f2ng trung th\u00e0nh. M\u1ed9t ng\u01b0\u1eddi&#8230;<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[63,132,65,189],"class_list":["post-2234","post","type-post","status-publish","format-standard","hentry","category-website-marketing","tag-marketing","tag-marketing-website","tag-online-marketing","tag-quang-cao"],"acf":[],"_links":{"self":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts\/2234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/comments?post=2234"}],"version-history":[{"count":0,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts\/2234\/revisions"}],"wp:attachment":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/media?parent=2234"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/tags?post=2234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}