{"id":2205,"date":"2012-12-07T16:18:52","date_gmt":"2012-12-07T09:18:52","guid":{"rendered":"http:\/\/pridio.com\/?p=2205"},"modified":"2012-12-07T16:20:53","modified_gmt":"2012-12-07T09:20:53","slug":"cach-dat-tu-khoa-toi-uu-trong-website","status":"publish","type":"post","link":"https:\/\/pridio.com\/en\/kien-thuc\/seo-du-an\/cach-dat-tu-khoa-toi-uu-trong-website\/","title":{"rendered":"C\u00e1ch \u0111\u1eb7t t\u1eeb kh\u00f3a t\u1ed1i \u01b0u trong website"},"content":{"rendered":"

Vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a v\u00e0 targeting ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n nh\u1ecf trong c\u00e1c thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, v\u00e0 ch\u00fang ta v\u1eabn c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng m\u1ed9t s\u1ed1 c\u00e1ch hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng t\u1eeb kho\u00e1 \u0111\u1ec3\u00a0gi\u00fap l\u00e0m cho c\u00e1c trang r\u1ea5t g\u1ea7n m\u1ee9c “t\u1ed1i \u01b0u h\u00f3a” .T\u1ea1i Pridio, ch\u00fang t\u00f4i \u0111\u00e3 ti\u1ebfn h\u00e0nh nhi\u1ec1u th\u1eed nghi\u1ec7m v\u00e0 nh\u1eadn th\u1ea5y m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 thay \u0111\u1ed5i d\u1ef1a tr\u00ean chi\u1ebfn thu\u1eadt s\u1eed d\u1ee5ng t\u1eeb kho\u00e1. Khi l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t trong c\u00e1c trang web c\u1ee7a b\u1ea1n, sau \u0111\u00e2y l\u00e0 g\u1ee3i \u00fd c\u1ee7a ch\u00fang t\u00f4i:<\/p>\n

\"c\u00f4ng<\/a><\/p>\n

1. S\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a trong th\u1ebb title \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n, v\u00e0 n\u1ebfu c\u00f3 th\u1ec3 th\u00ec\u00a0 hai l\u1ea7n (ho\u1eb7c bi\u1ebfn \u0111\u1ed5i \u0111i m\u1ed9t ch\u00fat) n\u1ebfu n\u00f3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 c\u1ea3m gi\u00e1c t\u1ed1t. C\u1ed1 g\u1eafng \u0111\u1eb7t c\u00e1c t\u1eeb kho\u00e1\u00a0 g\u1ea7n ph\u1ea7n \u0111\u1ea7u c\u1ee7a th\u1ebb . C\u00e1c chi ti\u1ebft c\u1ee5 th\u1ec3 n\u00ean \u1edf ph\u00eda sau trong m\u1ee5c n\u00e0y.<\/span><\/p>\n

2. \u0110\u1eb7t 1 l\u1ea7n trong th\u1ebb H1.<\/span><\/p>\n

3. \u0110\u1eb7t \u00edt nh\u1ea5t 3 l\u1ea7n trong ph\u1ea7n body c\u1ee7a trang (\u0111\u00f4i khi th\u00eam 1 v\u00e0i l\u1ea7n n\u1ebfu n\u1ed9i dung v\u0103n b\u1ea3n d\u00e0i). B\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n c\u00f3 gi\u00e1 tr\u1ecb b\u1ed5 sung khi \u0111\u1eb7t c\u00e1c t\u1eeb kho\u00e1 nhi\u1ec1u h\u01a1n 3 l\u1ea7n, nh\u01b0ng theo kinh nghi\u1ec7m c\u1ee7a ch\u00fang t\u00f4i, \u0111\u1eb7t qu\u00e1 nhi\u1ec1u h\u01a1n 3 l\u1ea7n d\u01b0\u1eddng nh\u01b0 kh\u00f4ng c\u00f3 t\u00e1c \u0111\u1ee5ng g\u00ec \u0111\u1ed1i v\u1edbi x\u1ebfp h\u1ea1ng.<\/span><\/p>\n

4. \u00cdt nh\u1ea5t m\u1ed9t l\u1ea7n in \u0111\u1eadm. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng <strong> ho\u1eb7c <b> v\u00ec b\u1ed9 m\u00e1y t\u00ecm ki\u1ebfm coi ch\u00fang t\u01b0\u01a1ng \u0111\u01b0\u01a1ng nhau.<\/span><\/p>\n

5. \u00cdt nh\u1ea5t m\u1ed9t l\u1ea7n trong thu\u1ed9c t\u00ednh alt c\u1ee7a h\u00ecnh \u1ea3nh tr\u00ean trang. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap v\u1edbi t\u00ecm ki\u1ebfm web, m\u00e0 c\u1ea3 t\u00ecm ki\u1ebfm h\u00ecnh \u1ea3nh, m\u00e0 \u0111\u00f4i khi c\u00f3 th\u1ec3 mang l\u1ea1i l\u01b0\u1ee3t truy c\u1eadp c\u00f3 gi\u00e1 tr\u1ecb.<\/span><\/p>\n

6. M\u1ed9t l\u1ea7n trong URL. Quy \u0111\u1ecbnh b\u1ed5 sung cho c\u00e1c URL v\u00e0 t\u1eeb kho\u00e1 \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn sau trong ph\u1ea7n n\u00e0y.<\/span><\/p>\n

7. M\u1ed9t l\u1ea7n (th\u1ec9nh tho\u1ea3ng l\u00e0 2 l\u1ea7n n\u1ebfu c\u1ea7n thi\u1ebft) trong th\u1ebb meta description. L\u01b0u \u00fd r\u1eb1ng c\u00e1c th\u1ebb meta description KH\u00d4NG \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng cho c\u00e1c b\u1ea3ng x\u1ebfp h\u1ea1ng, m\u00e0<\/span><\/p>\n

l\u00e0 gi\u00fap thu h\u00fat click c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm t\u1eeb trang k\u1ebft qu\u1ea3.<\/span><\/p>\n

8. N\u00f3i chung kh\u00f4ng \u0111\u1eb7t ch\u00fang trong \u201canchor text\u201d tr\u00ean trang ri\u00eang c\u1ee7a m\u00ecnh \u0111\u1ebfn c\u00e1c trang kh\u00e1c tr\u00ean trang web c\u1ee7a b\u1ea1n, ho\u1eb7c t\u00ean mi\u1ec1n kh\u00e1c.<\/span><\/p>\n

\n

\"thi\u1ebft<\/a><\/p>\n<\/p>\n

S\u1eed d\u1ee5ng c\u00e1c t\u1eeb kho\u00e1 trong th\u1ebb title c\u00f3 ngh\u0129a r\u1eb1ng b\u1ed9 m\u00e1y t\u00ecm ki\u1ebfm s\u1ebd \u0111\u00e1nh d\u1ea5u nh\u1eefng c\u1ee5m t\u1eeb \u0111\u00f3 trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm khi m\u1ed9t ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm c\u00e1c c\u1ee5m t\u1eeb n\u00e0y. \u0110i\u1ec1u n\u00e0y gi\u00fap d\u1ec5 hi\u1ec3n th\u1ecb h\u01a1n \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ef7 l\u1ec7 click cao h\u01a1n.<\/p>\n

\n\"blog<\/a><\/p>\n

L\u00fd do quan tr\u1ecdng cu\u1ed1i c\u00f9ng \u0111\u1ec3 t\u1ea1o ra m\u1ed9t th\u1ebb title \u0111\u1ea7y t\u00ednh m\u00f4 t\u1ea3 v\u00e0 ch\u1ee9a t\u1eeb kho\u00e1 l\u00e0 vi\u1ec7c x\u1ebfp h\u1ea1ng c\u1ee7a b\u1ed9 m\u00e1y t\u00ecm ki\u1ebfm. B\u00ean tr\u00e1i l\u00e0 ch\u1ee5p l\u1ea1i m\u00e0n h\u00ecnh t\u1eeb b\u1ea3n kh\u1ea3o s\u00e1t t\u1eeb nh\u1eefng chuy\u00ean gia \u0111i \u0111\u1ea7u trong d\u1ecbch v\u1ee5 SEO<\/a> v\u1ec1 nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u1edbi x\u1ebfp h\u1ea1ng. Trong b\u1ea3n kh\u1ea3o s\u00e1t n\u00e0y, 35 trong 37 ng\u01b0\u1eddi tham gia cho bi\u1ebft, t\u1eeb kho\u00e1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong th\u1ebb title l\u00e0 n\u01a1i quan trong nh\u1ea5t \u0111\u1ec3 s\u1eed d\u1ee5ng t\u1eeb kho\u00e1 \u0111\u1ea1t \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao.<\/p>\n

Theo SEO Moz<\/p>\n

<\/div>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

Vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a v\u00e0 targeting ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n nh\u1ecf trong c\u00e1c thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, v\u00e0 ch\u00fang ta v\u1eabn c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng m\u1ed9t s\u1ed1 c\u00e1ch hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng t\u1eeb kho\u00e1…<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[195,66],"class_list":["post-2205","post","type-post","status-publish","format-standard","hentry","category-seo-du-an","tag-cach-dat-tu-khoa-toi-uu-trong-website","tag-dich-vu-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts\/2205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/comments?post=2205"}],"version-history":[{"count":0,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts\/2205\/revisions"}],"wp:attachment":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/media?parent=2205"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/tags?post=2205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}