{"id":2079,"date":"2012-11-15T15:17:56","date_gmt":"2012-11-15T08:17:56","guid":{"rendered":"http:\/\/pridio.com\/?p=2079"},"modified":"2012-11-15T15:19:36","modified_gmt":"2012-11-15T08:19:36","slug":"cau-truc-cac-duong-dan-trong-website","status":"publish","type":"post","link":"https:\/\/pridio.com\/en\/kien-thuc\/seo-du-an\/cau-truc-cac-duong-dan-trong-website\/","title":{"rendered":"C\u1ea5u tr\u00fac c\u00e1c \u0111\u01b0\u1eddng d\u1eabn trong Website"},"content":{"rendered":"

Trong b\u00e0i vi\u1ebft tr\u01b0\u1edbc ch\u00fang t\u00f4i \u0111\u00e3 n\u00f3i v\u1ec1 th\u1ebb “<a” \u0111\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t link. M\u1ed9t th\u1ebb “<A” c\u00f3 th\u1ec3 ch\u1ee9a h\u00ecnh \u1ea3nh, v\u0103n b\u1ea3n b\u1ea3n, ho\u1eb7c nh\u1eefng th\u1ee9 kh\u00e1c, t\u1ea5t c\u1ea3 ch\u00fang t\u1ea1o ra link \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 click v\u00e0o v\u00e0 sang trang kh\u00e1c. \u0110\u00e2y l\u00e0 ch\u1ee9c n\u0103ng \u0111i\u1ec1u h\u01b0\u1edbng c\u01a1 b\u1ea3n c\u1ee7a si\u00eau li\u00ean k\u1ebft (Hyper links). \u0110\u01b0\u1eddng link h\u01b0\u1edbng d\u1eabn cho tr\u00ecnh duy\u1ec7t l\u00e0 n\u00f3 d\u1eabn t\u1edbi \u0111\u00e2u.<\/strong><\/p>\n

\"d\u1ecbch<\/a><\/p>\n

V\u00ed d\u1ee5\u00a0http:\/\/pridio.com<\/a>\u00a0S\u1ebd d\u1eabn \u0111\u1ebfn trang ch\u1ee7 c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n

Ti\u1ebfp theo, ph\u1ea7n hi\u1ec3n th\u1ecb c\u1ee7a \u0111\u01b0\u1eddng link cho ng\u01b0\u1eddi \u0111\u1ecdc, g\u1ecdi l\u00e0 “anchor text” trong \u00a0th\u1ebf gi\u1edbi SEO. N\u00f3 m\u00f4 t\u1ea3 m\u1ed9t ph\u1ea7n n\u1ed9i dung m\u00e0 \u0111\u01b0\u1eddng link \u0111\u00f3 ch\u1ec9 t\u1edbi.<\/p>\n

V\u00ed d\u1ee5 Website<\/a> c\u1ee7a ch\u00fang t\u00f4i chuy\u00ean v\u1ec1 d\u1ecbch v\u1ee5 SEO v\u00ec th\u1ebf ch\u00fang t\u00f4i s\u1eed d\u1ee5ng \u0111o\u1ea1n “anchor text” l\u00e0 “d\u1ecbch v\u1ee5 SEO”<\/p>\n

\u0110\u1ec3 \u0111\u00f3ng th\u1ebb “<a” ch\u00fang ta s\u1eed d\u1ee5ng th\u1ebb “<\/a>”, \u0111\u1ec3 c\u00e1c ph\u1ea7n t\u1eed sau trong trang s\u1ebd kh\u00f4ng c\u00f3 c\u00e1 thu\u1ed9c t\u00ednh li\u00ean k\u1ebft c\u1ee7a \u0111\u00f3 n\u1eefa.<\/p>\n

\u0110\u00f3 l\u00e0 \u0111\u1ecbnh d\u1ea1ng c\u01a1 b\u1ea3n nh\u1ea5t c\u1ee7a m\u1ed9t li\u00ean k\u1ebft – v\u00e0 n\u00f3 r\u1ea5t d\u1ec5 hi\u1ec3u \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Con bot c\u1ee7a Google bi\u1ebft r\u1eb1ng ch\u00fang ta th\u00eam li\u00ean k\u1ebft \u0111\u00f3 v\u00e0o c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ebb t\u00ednh to\u00e1n l\u01b0\u1ee3t truy c\u1eadp theo t\u1eeb kh\u00f3a v\u00e0 l\u1eadp ch\u1ec9 m\u1ee5c cho c\u00e1c n\u1ed9i dung m\u00e0 li\u00ean k\u1ebft \u0111\u00f3 d\u1eabn \u0111\u1ebfn.<\/p>\n

Li\u00ean k\u1ebft trong c\u00e1c Forrm y\u00eau c\u1ea7u.<\/h2>\n

C\u00e1c bi\u1ec3u m\u1eabu c\u00f3 th\u1ebb ao g\u1ed3m nh\u1eefng thu\u1ed9c t\u00ednh kh\u00e1 \u0111\u01a1n gi\u1ea3n nh\u01b0 thanh Menu tr\u01b0\u1ee3t xu\u1ed1ng ho\u1eb7c ph\u1ee9c t\u1ea1p h\u01a1n nh\u01b0 c\u00e1c \u1ee9ng d\u1ee5ng n\u1ec1n web s\u1eed d\u1ee5ng c\u00e1c ng\u00f4n ng\u1eef ph\u1ee9c t\u1ea1p. \u00a0Trong c\u1ea3 hai tr\u01b0\u1eddng h\u1ee3p, con bot c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1ebd kh\u00f4ng mu\u1ed1n g\u1eedi c\u00e1c bi\u1ec3u m\u1eabu \u0111\u00f3 \u0111\u1ebfn m\u00e1y ch\u1ee7 t\u00ecm ki\u1ebfm, do \u0111\u00f3 b\u1ea5t k\u00ec n\u1ed9i dung ho\u1eb7c li\u00ean k\u1ebft c\u00f3 th\u1ec3 truy c\u1eadp qua c\u00e1c bi\u1ec3u m\u1eabu s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c b\u1ed9 m\u00e1y t\u00ecm ki\u1ebfm l\u01b0u l\u1ea1i. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao ch\u00fang ta xem c\u00e1c website l\u01b0u cache tr\u00ean m\u00e1y ch\u1ee7 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec1u \u0111\u01a1n thu\u1ea7n l\u00e0 d\u1ea1ng html m\u00e0 kh\u00f4ng c\u00f3 c\u00e1c thu\u1ed9c t\u00ednh CSS v\u1ec1 h\u00ecnh th\u1ee9c c\u1ee7a n\u00f3.<\/p>\n

Links trong Javascript.<\/h2>\n

N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng Javascript cho c\u00e1c li\u00ean k\u1ebft, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1ebd kh\u00f4ng hi\u1ec3n th\u1ecb li\u00ean k\u1ebft \u0111\u00f3. Li\u00ean k\u1ebft theo ki\u1ec3u HTML n\u00ean s\u1eed d\u1ee5ng thay th\u1ebf cho li\u00ean k\u1ebft n\u1eb1m trong Javascript (ho\u1eb7c \u0111i k\u00e8m) tr\u00ean b\u1ea5t k\u00ec trang web n\u00e0o m\u00e0 b\u1ea1n mu\u1ed1n Google bot<\/a> thu th\u1eadp d\u1eef li\u1ec7u.<\/p>\n

Li\u00ean k\u1ebft tr\u1ecf \u0111\u1ebfn c\u00e1c trang b\u1ecb ch\u1eb7n v\u00e0 khai b\u00e1o v\u1edbi c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm b\u1edfi robot meta tag ho\u1eb7c robots.txt \u0111\u1ec1u cho ph\u00e9p b\u1ea1n h\u1ea1n ch\u1ebf vi\u1ec7c truy c\u1eadp c\u1ee7a google bot v\u00e0o trang web \u0111\u00f3. Ch\u1ec9 c\u1ea7n khai b\u00e1o, Webmaster \u0111\u00e3 c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng lu\u1ed3ng truy c\u1eadp c\u1ee7a google bot v\u00e0o c\u00e1c n\u1ed9i dung m\u00e0 h\u1ecd mu\u1ed1n.<\/p>\n

Links \u0111\u00f3ng khung ho\u1eb7c I-frames.<\/h2>\n

V\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt, li\u00ean k\u1ebft trong c\u1ea3 hai \u0111\u1ec1u c\u00f3 th\u1ec3 thu th\u1eadp \u0111\u01b0\u1ee3c b\u1edfi google bot, nh\u01b0ng ch\u00fang c\u0169ng b\u1ed9c l\u1ed9 nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ea5u tr\u00fac v\u1ec1 t\u1ed5 ch\u1ee9c v\u00e0 theo b\u00f2 s\u00e2u v\u00e0o trang web \u0111\u1ed1i v\u1edbi b\u1ed9 m\u00e1y t\u00ecm ki\u1ebfm. Tr\u1eeb khi b\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi am hi\u1ec3u v\u1ec1 c\u00e1ch b\u1ed9 m\u00e1y t\u00ecm ki\u1ebfm ch\u1ec9 m\u1ee5c v\u00e0 theo d\u1ea5u link. T\u1ed1t nh\u1ea5t b\u1ea1n b\u00ean tr\u00e1nh d\u00f9ng link \u0111\u00f3ng khung v\u00e0 I-frames \u0111\u1ec3 google bot thu th\u1eadp th\u00f4ng tin hi\u1ec7u qu\u1ea3.<\/p>\n

Li\u00ean k\u1ebft ch\u1ec9 c\u00f3 th\u1ec3 truy c\u1eadp th\u00f4ng qua t\u00ecm ki\u1ebfm.<\/h2>\n

V\u1edbi c\u00e1c li\u00ean k\u1ebft ch\u1ec9 hi\u1ec3n th\u1ecb th\u00f4ng qua k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, google bot s\u1ebd kh\u00f4ng b\u00f2 v\u00e0o trang web \u0111\u00f3. \u0110\u1ed3ng th\u1eddi n\u00f3 c\u0169ng s\u1ebd kh\u00f4ng b\u00f2 v\u00e0o c\u00e1c trang web n\u1eb1m trong li\u00ean k\u1ebft b\u1ecb \u1ea9n \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3. Google bot s\u1ebd b\u00f2 l\u1ea1i v\u00e0o trang web b\u1ecb \u1ea9n \u0111\u00f3 khi n\u00e0o c\u00f3 m\u1ed9t trang web ch\u1ee9a li\u00ean k\u1ebft c\u1ee7a trang b\u1ecb \u1ea9n \u0111\u00f3 th\u00ec n\u00f3 m\u1edbi b\u00f2 v\u00e0o l\u1ea1i.<\/p>\n

V\u00ed d\u1ee5: khi t\u00f4i c\u00f3 m\u1ed9t website m\u1edbi ho\u00e0n to\u00e0n, mu\u1ed1n \u0111\u1ec3 google b\u00f2 v\u00e0o \u0111\u01b0\u1ee3c t\u00f4i s\u1ebd ph\u1ea3i \u0111\u1eb7t li\u00ean k\u1ebft c\u1ee7a website \u0111\u00f3 l\u00ean: m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c danh b\u1ea1 web, n\u00f3i chung l\u00e0 c\u00e1c trang web \u0111\u00e3 \u0111\u01b0\u1ee3c google index.<\/p>\n

Li\u00ean k\u1ebft c\u00f3 trong Flash, Java ho\u1eb7c c\u00e1c Plug-in<\/h2>\n

C\u00e1c li\u00ean k\u1ebft \u0111\u1eb7ng trong m\u1ed9t file Flash, Java ho\u1eb7c plugins \u0111\u1eb7c bi\u1ec7t th\u00ec google bot ho\u00e0n to\u00e0n kh\u00f4ng \u0111\u1ecdc \u0111\u01b0\u1ee3c ch\u00fang. V\u00ec th\u1ebf n\u00f3 s\u1ebd kh\u00f4ng b\u00f2 theo c\u00e1c \u0111\u01b0\u1eddng link n\u00e0y. Ngay c\u1ea3 khi b\u1ea1n ti\u1ebfn h\u00e0nh truy v\u1ea5n t\u00ecm ki\u1ebfm v\u1edbi c\u00e1c n\u1ed9i dung ch\u00ednh x\u00e1c c\u00f3 t\u1eeb c\u00e1c FLash ho\u1eb7c Java.<\/p>\n

Li\u00ean k\u1ebft trong Website c\u00f3 th\u1ec3 l\u00ean t\u1edbi h\u00e0ng ch\u1ee5c ho\u1eb7c h\u00e0ng ngh\u00ecn. C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 xu h\u01b0\u1edbng ch\u1ec9 thu th\u1eadp d\u1eef li\u1ec7u trong 100 li\u00ean k\u1ebft m\u00e0 n\u00f3 b\u1eaft \u0111\u01b0\u1ee3c \u0111\u1ea7u ti\u00ean. H\u1ea1n ch\u1ebf n\u00e0y l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 tr\u00e1nh spam v\u00e0 b\u1ea3o v\u1ec7 s\u1ef1 ch\u00ednh x\u00e1c c\u1ee7a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n

Thi\u1ebft k\u1ebf web<\/a> – Pridio\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Trong b\u00e0i vi\u1ebft tr\u01b0\u1edbc ch\u00fang t\u00f4i \u0111\u00e3 n\u00f3i v\u1ec1 th\u1ebb “<a” \u0111\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t link. M\u1ed9t th\u1ebb “<A” c\u00f3 th\u1ec3 ch\u1ee9a h\u00ecnh \u1ea3nh, v\u0103n b\u1ea3n b\u1ea3n, ho\u1eb7c nh\u1eefng th\u1ee9 kh\u00e1c, t\u1ea5t c\u1ea3 ch\u00fang t\u1ea1o ra link \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng…<\/p>\n","protected":false},"author":16,"featured_media":2083,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[185,61,31,184],"class_list":["post-2079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-du-an","tag-cach-toi-uu-link","tag-google-bot","tag-lien-ket","tag-link"],"acf":[],"_links":{"self":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts\/2079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/comments?post=2079"}],"version-history":[{"count":0,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts\/2079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/media\/2083"}],"wp:attachment":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/media?parent=2079"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/tags?post=2079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}