{"id":1262,"date":"2012-11-02T06:05:54","date_gmt":"2012-11-01T23:05:54","guid":{"rendered":"http:\/\/pridio.com\/?p=1262"},"modified":"2012-11-02T06:05:54","modified_gmt":"2012-11-01T23:05:54","slug":"tam-quan-trong-cua-su-thanh-that-trong-social-marketing","status":"publish","type":"post","link":"https:\/\/pridio.com\/en\/kien-thuc\/social-media-marketing\/tam-quan-trong-cua-su-thanh-that-trong-social-marketing\/","title":{"rendered":"T\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ef1 th\u00e0nh th\u1eadt trong Social Marketing"},"content":{"rendered":"

Ch\u00fang ta th\u01b0\u1eddng v\u1eb7n volume ti vi xu\u1ed1ng khi c\u00f3 qu\u1ea3ng c\u00e1o v\u00e0 h\u1ea7u h\u1ebft ch\u00fang ta \u0111\u1ec1u kh\u00f4ng m\u1ea5y ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng qu\u1ea3ng c\u00e1o tr\u00ean t\u00ecm ki\u1ebfm Google. Ch\u00fang ta th\u1eadm ch\u00ed d\u00e0nh h\u1eb3n c\u1ea3 m\u1ed9t bu\u1ed5i s\u00e1ng \u0111\u1ec3 x\u00f3a c\u00e1c email h\u1eb1ng ng\u00e0y t\u1eeb c\u00e1c website<\/a> kh\u00e1c nhau m\u00e0 ch\u00fang ta \u0111\u00e3 \u0111\u0103ng k\u00fd tr\u01b0\u1edbc \u0111\u00f3.<\/strong><\/p>\n

\"seo<\/a><\/p>\n

C\u00f3 m\u1ed9t b\u00e0i h\u1ecdc \u1edf \u0111\u00e2y l\u00e0 Marketing truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i.\u00a0 Li\u1ec7u b\u1ea1n c\u00f3 d\u00f9ng Google + hay Google Places cho qu\u1ea3ng c\u00e1o th\u1ecb tr\u01b0\u1eddng ng\u00e1ch \u0111\u1eb7c bi\u1ec7t hay ch\u1ec9 ph\u00e1 ho\u1ea1i t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 qua c\u00e1c t\u00e0i kho\u1ea3n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, b\u1ea1n c\u00f3 th\u1ec3 n\u00f3i cho m\u1ecdi ng\u01b0\u1eddi\u0111i\u1ec1u bi\u1ebft \u0111i\u1ec1u m\u00e0 h\u1ecd \u0111ang quan t\u00e2m. \u0110\u00f3 l\u00e0 nh\u1eefng \u0111i\u1ec1u c\u00f3 th\u1ef1c v\u00e0 ch\u1eafc ch\u1eafn.<\/p>\n

Th\u1eadt d\u1ec5 d\u00e0ng \u0111\u1ec3 t\u00ecm ra m\u1ed9t b\u00e0i b\u00e1o m\u1ea1ng n\u00f3i \u201cth\u00e0nh th\u1eadt l\u00e0 t\u1ea5t c\u1ea3\u201d trong marketing m\u1ea1ng x\u00e3 h\u1ed9i. Nh\u1eefng b\u00e0i b\u00e1o n\u00e0y r\u1ea5t ph\u1ed5 bi\u1ebfn v\u00e0 n\u1ed5i ti\u1ebfng, g\u00f3p nh\u1eb7t v\u00ec m\u1ecdi ng\u01b0\u1eddi\u00a0 th\u01b0\u1eddng th\u00edch th\u00fa khi kh\u00e1m ph\u00e1 ra nh\u1eefng \u00fd t\u01b0\u1edfng tr\u01b0\u1edbc \u0111\u00f3 tr\u1edf th\u00e0nh s\u1ef1 th\u1eadt. Nh\u01b0ng t\u1ea1i sao l\u1ea1i th\u1ebf?<\/p>\n

C\u00e2u tr\u1ea3 l\u1eddi g\u1ed3m 2 ph\u1ea7n.<\/strong><\/p>\n

Th\u1ee9 nh\u1ea5t, Internet l\u00e0 m\u1ed9t b\u00e0 ch\u1ee7 \u0111\u1ed9c \u00e1c v\u00e0 ph\u0169 ph\u00e0ng. N\u1ebfu b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c b\u1ea5t c\u1ee9 s\u1ef1 th\u00e0nh c\u00f4ng n\u00e0o, nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m s\u1ebd soi x\u00e9t t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n n\u00f3i. \u0110\u1ec3 ng\u01b0\u1eddi ta nh\u1edb \u0111\u1ebfn b\u1ea1n, b\u1ea1n s\u1ebd ph\u1ea3i post b\u00e0i l\u00ean Twitter hay c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng kh\u00e1c nhi\u1ec1u l\u1ea7n trong ng\u00e0y. \u00a0\u00a0N\u1ebfu b\u1ea1n n\u00f3i \u0111i\u1ec1u g\u00ec \u0111\u00f3 sai tr\u00e1i ho\u1eb7c kh\u00f4ng \u0111\u00fang s\u1ef1 th\u1eadt, ai \u0111\u00f3 s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c v\u00e0 b\u1ea1n s\u1ebd b\u1ecb m\u1ea5t h\u1ebft s\u1ef1 tin t\u01b0\u1edfng. C\u00f3 m\u1ed9t ch\u00ednh s\u00e1ch l\u00e0 n\u00ean th\u1eadt th\u00e0, n\u00f3i \u0111\u00fang s\u1ef1 th\u1eadt v\u00e0 c\u1edfi m\u1edf l\u00e0 m\u1ed9t c\u00e1ch t\u1ed1t v\u1eeba tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng l\u1ed7i nh\u1ecf v\u00e0 ng\u0103n \u0111\u01b0\u1ee3c nh\u1eefng ph\u1ea3n \u1ee9ng ti\u00eau c\u1ef1c.<\/p>\n

Kh\u00f4ng c\u00f3 g\u00ec t\u1ec7 h\u01a1n vi\u1ec7c d\u00e0nh ra c\u1ea3 \u0111\u1ed1ng th\u1eddi gian, ch\u00fa t\u00e2m v\u00e0 n\u1ed7 l\u1ef1c h\u1ebft m\u00ecnh cho m\u1ed9t chi\u1ebfn d\u1ecbch m\u00e0 l\u1ea1i tr\u1edf th\u00e0nh tr\u00f2 \u0111\u00f9a tr\u00ean Internet ch\u1ec9 v\u00ec kh\u00f4ng th\u00e0nh th\u1eadt.<\/p>\n

Th\u1ee9 hai, m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng coi marketing m\u1ea1ng x\u00e3 h\u1ed9i gi\u1ed1ng nh\u01b0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f3 l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t t\u1eeb\u00a0 nh\u1eefng qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o v\u00ec kh\u00f4ng c\u00f3 b\u1ee9c t\u01b0\u1eddng n\u00e0o ng\u0103n c\u1ea3n. Ng\u01b0\u1eddi \u0111\u1ecdc s\u1ebd kh\u00f4ng th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c ng\u01b0\u1eddi l\u00e0m ra qu\u1ea3ng c\u00e1o Macy tr\u00ean m\u1ed9t t\u1edd b\u00e1o n\u01a1i ch\u1ec9 \u0111\u1ec3 l\u1ea1i th\u00f4ng tin v\u1ec1 c\u00f4ng ty. Nh\u01b0ng, khi ch\u00fang ta check in tr\u00ean Facebook th\u01b0\u1eddng xuy\u00ean v\u00e0 theo d\u00f5i ai \u0111\u00f3 tr\u00ean Twitter, nh\u1eefng m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n s\u1ebd \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n. \u0110\u00f3 l\u00e0 s\u1ef1 th\u1eadt khi c\u00f3 danh s\u00e1ch ng\u01b0\u1eddi theo d\u00f5i l\u00ean \u0111\u1ebfn con s\u1ed1 h\u00e0ng tri\u1ec7u.<\/p>\n

Nh\u1eefng b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n n\u00ean \u0111\u1ec3 gi\u1ed1ng nh\u01b0 l\u00e0 \u0111o\u1ea1n h\u1ed9i tho\u1ea1i t\u00e2m s\u1ef1 l\u00e0 c\u1ed1 t\u00ecnh ph\u00f4 b\u00e0y. \u0110\u00f3 l\u00e0 l\u00fd do m\u00e0 c\u00e1c blogger c\u00f3 nh\u1eefng c\u00e2u h\u1ecfi hay v\u00e0 sau \u0111\u00f3 l\u00f4i k\u00e9o \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1n gi\u1ea3 t\u1eeb nh\u1eefng b\u00ecnh lu\u1eadn tr\u00ean Facebook. B\u1ea1n s\u1ebd kh\u00f4ng ph\u1ea1m sai l\u1ea7m\u00a0 trong nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n th\u00e2n t\u00ecnh v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 l\u1edbn v\u1edbi s\u1ef1 hi\u1ec3u bi\u1ebft s\u01a1 s\u00e0i v\u1ec1 v\u1ea5n \u0111\u1ec1 \u0111\u00f3. B\u1ea1n n\u00ean duy tr\u00ec s\u1ef1 th\u00e0nh th\u1eadt nh\u01b0 nhau tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang.<\/p>\n

T\u00ednh trung th\u1ef1c l\u00e0m c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i tr\u1edf n\u00ean \u00fd ngh\u0129a v\u00e0 \u0111\u00e1ng tin c\u1eady. \u0110\u1eebng qu\u00ean nh\u1eefng t\u00e1c \u0111\u1ed9ng c\u1ee7a s\u1ef1 giao ti\u1ebfp c\u1edfi m\u1edf tr\u00ean t\u00e0i kho\u1ea3n Google + c\u1ee7a b\u1ea1n. Kh\u00e1ch h\u00e0ng v\u00e0 v\u00f2ng tr\u00f2n quan\u00a0 h\u1ec7 s\u1ebd \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 nh\u1eefng t\u00e1c \u0111\u1ed9ng \u0111\u00f3 s\u1ebd tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

D\u1ecbch V\u1ee5 SEO<\/a>\u00a0pridio.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ch\u00fang ta th\u01b0\u1eddng v\u1eb7n volume ti vi xu\u1ed1ng khi c\u00f3 qu\u1ea3ng c\u00e1o v\u00e0 h\u1ea7u h\u1ebft ch\u00fang ta \u0111\u1ec1u kh\u00f4ng m\u1ea5y ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng qu\u1ea3ng c\u00e1o tr\u00ean t\u00ecm ki\u1ebfm Google. Ch\u00fang ta th\u1eadm ch\u00ed d\u00e0nh h\u1eb3n c\u1ea3 m\u1ed9t bu\u1ed5i s\u00e1ng…<\/p>\n","protected":false},"author":16,"featured_media":1263,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[72,138,137],"class_list":["post-1262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","tag-marketing-internet","tag-social-marketing","tag-social-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts\/1262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/comments?post=1262"}],"version-history":[{"count":0,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts\/1262\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/media\/1263"}],"wp:attachment":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/media?parent=1262"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/tags?post=1262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}