{"id":1176,"date":"2012-10-16T14:02:00","date_gmt":"2012-10-16T07:02:00","guid":{"rendered":"http:\/\/pridio.com\/?p=1176"},"modified":"2012-10-16T14:02:00","modified_gmt":"2012-10-16T07:02:00","slug":"chien-luoc-marketing-thuong-hieu-tai-sao-nen-dung-seo","status":"publish","type":"post","link":"https:\/\/pridio.com\/en\/kien-thuc\/seo-du-an\/chien-luoc-marketing-thuong-hieu-tai-sao-nen-dung-seo\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c Marketing th\u01b0\u01a1ng hi\u1ec7u \u2013 T\u1ea1i sao n\u00ean d\u00f9ng SEO"},"content":{"rendered":"

SEO, hay t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u00e0 th\u00e0nh ph\u1ea7n c\u1ed1t y\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng SEO thu l\u1ee3i nhu\u1eadn t\u1eeb ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u1edbn khi xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean c\u1ee7a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm online, k\u1ec3 c\u1ea3 mobile. SEO<\/a> t\u0103ng s\u1ef1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean di\u1ec7n r\u1ed9ng, t\u0103ng c\u00e1c h\u00e0nh \u0111\u1ed9ng tr\u00ean website<\/a>, t\u1ea1o ra s\u1ef1 d\u1eabn \u0111\u1ea7u v\u1ec1 doanh s\u1ed1 hay l\u1ee3i nhu\u1eadn trong kinh doanh. \u0110\u00f3 l\u00e0 m\u1ee5c ti\u00eau t\u1ea7m trung c\u1ee7a \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft\u00a0 c\u00e1c Marketer, b\u1edfi v\u00ec n\u00f3 ph\u00e2n t\u00e1n s\u1ef1 t\u1eadp trung c\u1ee7a kh\u00e1ch h\u00e0ng nh\u1eefng ng\u01b0\u1eddi \u0111ang c\u00f3 h\u00e0nh \u0111\u1ed9ng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.<\/strong><\/p>\n

\"D\u1ecbch<\/a><\/p>\n

V\u1eady SEO \u1ea3nh h\u01b0\u1edfng th\u1ebf n\u00e0o \u0111\u1ebfn Marketing? Theo b\u00e1o c\u00e1o c\u1ee7a Search Engine Land v\u00e0o th\u00e1ng 2\/2010, m\u1ecdi ng\u01b0\u1eddi search Google\u00a0 34000 l\u1ea7n search\/ gi\u00e2y. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 c\u00f3 \u0111\u1ebfn 121 tri\u1ec7u l\u01b0\u1ee3t search m\u1ed7i gi\u1edd, 3 t\u1ef7 m\u1ed7i ng\u00e0y.<\/p>\n

Nh\u1eefng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng n\u1eb1m trong 3 t\u1ef7 l\u01b0\u1ee3t search m\u1ed7i ng\u00e0y \u0111\u00f3, t\u1ee9c l\u00e0 c\u00f3 ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t c\u00f4ng ty cung c\u1ea5p s\u1ea3n ph\u1ea9m th\u1ef1c s\u1ef1. C\u00f3 nh\u1eefng c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u00ecm ra nh\u1eefng t\u1eeb kh\u00f3a n\u00e0o m\u00e0 m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng search, hay nh\u1eefng c\u00f4ng c\u1ee5 kh\u00e1c \u0111\u1ec3 n\u1ebfu h\u1ecd t\u00ecm ra c\u00f4ng ty \u0111\u00f3, h\u1ecd s\u1ebd \u1edf l\u1ea1i tr\u00ean website \u0111\u00f3 bao l\u00e2u, v\u00e0 h\u1ecd mu\u1ed1n mua th\u1ee9 g\u00ec. Ch\u00fang ta c\u00f3 s\u1eb5n c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 \u0111o l\u01b0\u1eddng nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u00f3.<\/p>\n

Traffic c\u1ee7a web \u0111\u01b0\u1ee3c xem l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t: Nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n ti\u00eau t\u1ed1n h\u00e0ng gi\u1edd li\u1ec1n, \u0111\u1ec3 g\u1ecdi nh\u1eefng cu\u1ed9c \u0111i\u1ec7n tho\u1ea1i m\u00e0 \u0111\u1ed9 ph\u1ea3n h\u1ed3i kh\u00f4ng cao, hay g\u1ea7n h\u01a1n l\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng quan t\u00e2m ho\u1eb7c kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng mua s\u1ea3n ph\u1ea9m \u0111\u00f3. Nh\u01b0ng nh\u1eefng v\u1ecb kh\u00e1c tr\u00ean website c\u1ee7a b\u1ea1n th\u00ec l\u1ea1i ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n r\u1ea5t nhi\u1ec1u cho d\u00f9 h\u1ecd m\u1edbi vi\u1ebfng th\u0103m web l\u1ea7n \u0111\u1ea7u ti\u00ean. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 h\u1ecd \u0111ang quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n

C\u00e1c lead c\u00f3 th\u1ec3 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n v\u1edbi h\u1ecd nh\u1edd vi\u1ec7c theo d\u00f5i cu\u1ed9c g\u1ecdi c\u00f3 h\u00e0nh \u0111\u1ed9ng \u0111\u00f2i h\u1ecfi hay mu\u1ed1n c\u00f3 \u0111\u1ecba ch\u1ec9, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a ng\u01b0\u1eddi b\u00e1n v\u00e0 th\u1eadm ch\u00ed l\u00e0 ki\u1ec3m tra h\u1ed9p th\u01b0 n\u1ebfu h\u1ecd n\u00f3i mu\u1ed1n c\u00f3 m\u1ed9t v\u00e0i th\u00f4ng tin c\u0103n b\u1ea3n. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi b\u00e1n c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 th\u00e2n m\u1eadt v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian cho nh\u1eefng cu\u1ed9c g\u1ecdi kh\u00f4ng \u00fd ngh\u0129a.<\/p>\n

SEO v\u00e0 Marketing t\u00ecm ki\u1ebfm l\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c: Marketing truy\u1ec1n th\u1ed1ng r\u1ea5t kh\u00f3 \u0111\u1ec3 \u0111o l\u01b0\u1eddng, so s\u00e1nh v\u1edbi vi\u1ec7c \u0111\u00f3 l\u01b0\u1eddng SEO. \u0110\u00e1nh gi\u00e1 tr\u1ecdn g\u00f3i gi\u1ed1ng nh\u01b0 Google Analytics v\u00e0 Yahoo Analytics qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c traffic c\u1ee7a web, l\u01b0\u1ee3ng kh\u00e1ch vi\u1ebfng th\u0103m v\u00e0 th\u1eadm ch\u00ed l\u00e0 m\u1ee5c h\u1ecd \u0111\u00e3 xem hay s\u1ea3n ph\u1ea9m h\u1ecd \u0111\u00e3 mua.<\/p>\n

\u0110i\u1ec1u \u0111\u00f3 g\u1ea7n nh\u01b0 l\u00e0 kh\u00f4ng th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c ROI c\u1ee7a c\u00e1c b\u1ea3ng qu\u1ea3ng c\u00e1o, qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh hay th\u1eadm ch\u00ed l\u00e0 c\u00e1c cu\u1ed9c h\u1ed9i th\u1ea3o hay tr\u00ecnh di\u1ec5n th\u01b0\u01a1ng m\u1ea1i. B\u1eb1ng vi\u1ec7c \u0111\u00f3 l\u01b0\u1eddng SEO, c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 ch\u1ec9 trong v\u00e0i ph\u00fat ho\u1eb7c v\u00e0i gi\u1edd v\u1edbi m\u1ed9t v\u00e0i chi\u1ebfn thu\u1eadt l\u00e0m vi\u1ec7c.<\/p>\n

Chi ph\u00ed cho SEO l\u00e0 c\u1ef1c hi\u1ec7u qu\u1ea3: Marketing truy\u1ec1n th\u1ed1ng v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec1u c\u00f3 l\u01b0\u1ee3ng chi ph\u00ed cao h\u01a1n chi\u1ebfn l\u01b0\u1ee3c SEO r\u1ea5t nhi\u1ec1u. L\u01b0\u1ee3ng chi ph\u00ed b\u1eaft \u0111\u1ea7u v\u00e0 giao d\u1ecbch r\u1ea5t cao cho nh\u1eefng th\u1ee9 nh\u01b0 b\u1ea3ng qu\u1ea3ng c\u00e1o , qu\u1ea3ng c\u00e1o b\u00e1o \u0111\u00e0i, truy\u1ec1n h\u00ecnh, nh\u01b0ng \u0111a ph\u1ea7n s\u1ed1 ti\u1ec1n \u0111\u00f3 b\u1ecb l\u00e3ng ph\u00ed v\u00ec nh\u1eefng qu\u1ea3ng c\u00e1o \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111em \u0111\u1ebfn t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi m\u1eb7c d\u00f9 h\u1ecd kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

\u0110\u00f3 l\u00e0\u00a0 n\u1ebfu m\u1ed9t c\u00f4ng ty b\u00e1n b\u1ea3o hi\u1ec3m thuy\u1ec1n, t\u1ea1i sao h\u1ecd l\u1ea1i \u0111\u1eb7t b\u1ea3ng qu\u1ea3ng c\u00e1o l\u1edbn tr\u00ean \u0111\u01b0\u1eddng cao t\u1ed1c? M\u1ed9t l\u01b0\u1ee3ng l\u1edbn nh\u1eefng ng\u01b0\u1eddi l\u00e1i xe qua s\u1ebd kh\u00f4ng \u0111\u1ec3 \u00fd \u0111\u1ebfn nh\u1eefng chi\u1ebfc thuy\u1ec1n hay s\u1ebd ch\u1eb3ng b\u1ea3o gi\u1edd \u0111\u1ebfm x\u1ec9a \u0111\u1ebfn m\u1eb7c d\u00f9 h\u1ecd \u0111ang c\u00f3 thuy\u1ec1n.\u00a0 C\u00f4ng ty b\u00e1n bi\u1ec3n qu\u1ea3ng c\u00e1o ch\u1ec9 ra : 20.000 ng\u01b0\u1eddi l\u00e1i xe qua bi\u1ec3n qu\u1ea3ng c\u00e1o n\u00e0y h\u00e0ng ng\u00e0y, s\u1ebd c\u00f3 \u00edt nh\u1ea5t h\u01a1n 500 ng\u01b0\u1eddi \u0111\u1ec3 \u00fd \u0111\u1ebfn nh\u1eefng chi\u1ebfc thuy\u1ec1n. Nh\u00e0 qu\u1ea3ng c\u00e1o \u0111ang l\u00e3ng ph\u00ed ti\u1ec1n b\u1ea1c cho 19.500 ng\u01b0\u1eddi c\u00f2n l\u1ea1i kh\u00f4ng c\u00f3 thuy\u1ec1n h\u00e0ng ng\u00e0y, h\u01a1n l\u00e0 vi\u1ec7c t\u1eadp trung d\u00f9ng s\u1ed1 ti\u1ec1n \u0111\u00f3 v\u00e0o m\u1ed9t ph\u00e2n kh\u00fac nh\u1ecf nh\u01b0ng c\u00f3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

\u0110\u00f3 l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a marketing truy\u1ec1n th\u1ed1ng –\u00a0 c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c con s\u1ed1 l\u1edbn v\u1edbi hy v\u1ecdng c\u00f3 \u0111\u01b0\u1ee3c s\u1ed1 nh\u1ecf trong \u0111\u00f3 quan t\u00e2m \u0111\u1ebfn d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. SEO, x\u00e9t tr\u00ean kh\u00eda c\u1ea1nh kh\u00e1c, c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng- nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u00e0u \u2013 v\u00e0 \u0111ang t\u00ecm ki\u1ebfm web c\u1ee7a c\u00f4ng ty khi m\u00e0 h\u1ecd c\u1ea7n \u0111\u1ebfn d\u1ecbch v\u1ee5 \u0111\u00f3. H\u01a1n l\u00e0 vi\u1ec7c ti\u00eau t\u1ed1n 10 .000 $ m\u1ed7i th\u00e1ng v\u1edbi hi v\u1ecdng c\u00f3 500 ch\u1ee7 thuy\u1ec1n s\u1ebd s\u1eb5n s\u00e0ng mua khi h\u1ecd l\u00e1i thuy\u1ec1n qua, chi\u1ebfn l\u01b0\u1ee3c SEO c\u00f3 th\u1ec3 t\u00ecm ra nh\u1eefng ch\u1ee7 thuy\u1ec1n t\u1ea1i th\u1eddi \u0111i\u1ec3m ch\u00ednh x\u00e1c m\u00e0 h\u1ecd s\u1eb5n s\u00e0ng mua, sau v\u00e0i ph\u00fat \u0111\u1ec3 search \u201c b\u1ea3o hi\u1ec3m t\u00e0u thuy\u1ec1n\u201d tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n

SEO l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ea7y s\u1ee9c m\u1ea1nh, k\u1ec3 c\u1ea3 cho v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hay cho vi\u1ec7c c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t c\u00f4ng ty. S\u1ebd l\u00e0 hi\u1ec7u qu\u1ea3 chi ph\u00ed h\u01a1n nhi\u1ec1u so v\u1edbi marketing truy\u1ec1n th\u1ed1ng, v\u00e0 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Tuy nhi\u00ean c\u00e1c c\u00f4ng ty th\u01b0\u1eddng l\u1edd \u0111i vi\u1ec7c l\u00e0m SEO v\u00ec lo l\u1eafng c\u00e1c nguy c\u01a1 v\u1ec1 t\u00e0i ch\u00ednh.<\/p>\n

Pridio<\/a><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

SEO, hay t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u00e0 th\u00e0nh ph\u1ea7n c\u1ed1t y\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng SEO thu l\u1ee3i nhu\u1eadn t\u1eeb ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u1edbn khi xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed…<\/p>\n","protected":false},"author":16,"featured_media":1181,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[64,57,135,134,136],"class_list":["post-1176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-du-an","tag-marketing-online","tag-seo-2","tag-seo-co-loi-gi","tag-tai-sao-dung-seo","tag-vi-sao-nen-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts\/1176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/comments?post=1176"}],"version-history":[{"count":0,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/posts\/1176\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/media\/1181"}],"wp:attachment":[{"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/media?parent=1176"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pridio.com\/en\/wp-json\/wp\/v2\/tags?post=1176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}